Selena Larson says, “People in the U.S. now spend 40 minutes per day on Facebook, CEO Mark Zuckerberg said on the company’s Q2 earnings call on Wednesday. He qualified that statement by saying people spend about nine hours total on digital media, mobile use and television included. But 40 minutes is still four percent of your waking hours”. A Lot Of People Still Use Facebook A Lot ReadWrite  [...]

Seth Fiegerman says, “Facebook revenue surged to nearly $3 billion in the June quarter on the strength of its ad sales, handily beating Wall Street estimates. Facebook reported earnings of $0.42 per share on revenue of $2.91 billion for the June quarter, compared to the consensus estimate among analysts for earnings of $0.32 per share on revenue of $2.81 billion. Revenue for the quarter was up more than 60% from the same quarter a year ago thanks largely to strong growth in ad sales. Total ad revenue for the quarter hit $2.68 billion, a 67% increase year-over-year. Mobile ads, once thought... [...]

Agnipravo Sengupta says, “What is a Hashtag? The Oxford English Dictionary has recently added ‘hashtag’ and defines it as “a phrase or word preceded by a hash symbol, that identifies content related to a particular topic”. And if you are into networking sites likes Twitter, Facebook, Google+, Instagram and Pinterest, I’m sure you come across dozens of hashtags every day. From this, a clear assumption can be made about the popularity of hashtags; but this is not because they are cool but because they serve a certain purpose magnificently. In short, a hashtag is a metadata that allows... [...]

Jonathan Long says, “Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail Facebook, to create the hashtag phenomenon that we experience on a daily basis today. They are such a large part of social media culture today and they aren’t going anywhere, so it is in your best interest to learn how to properly utilize them in your social media without becoming “that guy” who is hashtag crazy. 1. Expand Your Reach Via Hashtags Look at every major company’s traditional marketing... [...]

Oliwia Berdak says, “Have you ever had the pleasure of making the acquaintance of Maxwell the Pig? Maxwell is a likeable if slightly assuming animated pig. At times he can be a bit dismissive of those who aren’t as digitally savvy as he is. Maxwell is also a celebrity, featuring in a number of videos promoting Geico’s mobile insurance offerings.  In one he bewilders a policeman with his digital insurance ID, in another he demonstrates how time and space have been obviated by the convenience and ubiquity of mobile insurance. Talk of the mobile moment! Even if you don’t know Maxwell,... [...]

Todd Wasserman says, “Demonstrating its adaptation to the idiosyncrasies of world markets, Facebook has introduced “missed call” ads in India that address a common practice in the country. Since voice calls are expensive, many Indians call and hang up to communicate a message. Somewhat similar to a collect call, people dial a number and hang up before connecting to save voice minutes and send a signal to a friend or family member, such as ‘I’m outside,’ or ‘call me back,'” Facebook explained in a blog post. Facebook is testing an ad unit in the country... [...]

Kunle Campbell says, “Many businesses on Facebook are concerned about declining organic reach — i.e., the number of people that content reaches on Facebook. On average, companies’ organic reach on Facebook has fallen by 50 percent. Facebook received such an unprecedented number of questions about this issue that it issued an announcement explaining what is happening. Ogilvy data from March this year showed organic reach for brands on Facebook hovering between 2 and 6 percent. It’s making some businesses question whether Facebook is still a viable marketing channel”. Why Organic Reach... [...]

Nate Elliott says, “Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse. Ivy League researchers have forecast that the service will be all but dead by 2017; President Obama recently claimed that young people “don’t use Facebook anymore”; and when comScore recently reported that fewer college students were using Facebook, media outlets ran stories on the “social platforms college kids now prefer.” But if you take a closer look at... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Is Going To Start Tracking You Even More Closely”. Selena Larson says, “The next time you log in to Facebook, you might see a notification letting you know the company is “improving” advertising and giving users more control. To translate from Facebookese: The company will now be tracking your browsing and activity on third-party sites and applications to serve you up even more personalized ads. Facebook currently displays ads it thinks you’ll be more likely to engage with based on your Page likes and other personal information... [...]

The latest post on ‘Mashable’ is titled “Facebook Accidentally Rolls Out Snapchat Competitor Slingshot”. Karissa Bell says, “Facebook has removed Slingshot from the App Store. The company told Mashable the app rolled out by mistake. We’ve updated the body of this post accordingly. “Earlier today, we accidentally released a version of Slingshot, a new app we’re working on,” a Facebook spokesperson told Mashable. “With Slingshot, you’ll be able to share everyday moments with lots of people at once. It’ll be ready soon and we’re excited for you... [...]