The latest post on ‘Mashable’ is titled “Facebook Introduces Mobile Ad Network”. Seth Fiegerman says, “Facebook unveiled its new mobile ad network on Wednesday during its F8 developers conference. The ad network, called the Audience Network, aims to make it easier for mobile developers to pick the appropriate ad formats that work for their app and letting the more than one million advertisers on Facebook better target ads for particular apps. “We’ve done a lot of work already in the past years to help you build and grow your apps,” Mark Zuckerberg, Facebook’s... [...]
Archive for the 'Facebook News' Category
The latest post on ‘Mashable’ is titled “Beyond Breaking Things: All the News From Facebook’s F8”. Kurt Wagner says, “Facebook unveiled a slew of new products and initiatives at the company’s F8 developer conference keynote on Wednesday, nearly all of them developer-related. Mark Zuckerberg kicked off the event with a few remarks but left most of the talking to other Facebook execs who focused on topics like building apps, growing a mobile audience, and then monetizing that audience. There was an emphasis on helping app developers get off the ground and work alongside... [...]
The latest post on ‘Mashable’ is titled “Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal”. Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links. App Links are Facebook’s attempt to make it easy for developers to link to other applications from their own apps. In other words, if I’m in a messenger app and I tap on a link to a photo hosted on Instagram, that link should take me directly to that image in the native Instagram app and... [...]
The latest article on ‘Marketing Land’ is titled “Facebook: App Links Allow Deep Links Between Mobile Apps”. Greg Sterling says, “Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It’s also cross-platform between mobile and web content, as well as between mobile operating systems”. Facebook: App Links Allow Deep Links Between Mobile Apps Marketing Land [...]
The latest article on ‘Marketing Land’ is titled “Your Guide To All Things Hashtag Analytics & Optimization”. Daniel Cristo says, “Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. #Origins The present use of hashtags dates back to 1988, when early internet users began including them in messages on the popular chat platform IRC. They were used to group messages, images and videos into categories. Hashtags... [...]
The latest post on ‘Mashable’ is titled “Facebook Rolls Out ‘Business Manager’ Tool for Marketers”. Todd Wasserman says, “Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface. The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected... [...]
The latest article on ‘Business 2 Community’ is titled “How To Properly Use Hashtags In Your Social Media Marketing”. Pam Dyer says, “Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create... [...]
The latest post on ‘Mashable’ is titled “Facebook Ad Clicks Set Record in Q4 2013, But Concerns Linger”. Kurt Wagner says, “It was another solid quarter for Facebook ads in Q4 of 2013, as the company recorded its best quarter ever in terms of overall engagement, according to new research from Adobe. Facebook saw record highs in areas such as total ad clicks and click-through rates last quarter, according to Adobe’s Q4 2013 Social Intelligence Report, which analyzes ad clicks and referral traffic for most major social networks. The social network’s click-through... [...]
The latest post on ‘Mashable’ is titled “75% of Brands’ Facebook Posts Are Photos, Study Says”. Matt Petronzio says, “Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only... [...]
The latest article on ‘Website Magazine’ is titled “Facebook’s Referred Revenue Per Visit Grows in 2014”. Allison Howen says, “Facebook is still the king of social media, as a new report from Adobe reveals the revenue per visit (RPV) coming from Facebook saw growth quarter-over-quarter, while the RPV from Twitter and Tumblr declined. The Adobe Social Media Intelligence Report, which analyzed paid, earned and owned social media trends for Q1 2014, found that RPV coming from Facebook grew by two percent quarter-over-quarter QoQ. Comparatively, the RPV from Twitter declined... [...]