JP Mangalindan says, “Love it or loathe it, Facebook is as integral to our day-to-day lives as checking email or texting that special someone. And in case there was any doubt, the social network unleashed new data on Wednesday to prove it. Nearly 1.4 billion people around the world use Facebook every month. Some 890 million people visit it daily and now view more than 3 billion videos a day. Unsurprisingly, much of the growth is happening on the mobile side. Almost half of Facebook’s 1.89 billion mobile users now check the social network exclusively on their phones and tablets. In other... [...]
Archive for the 'Facebook News' Category
Seth Fiegerman says, “You know what’s really cool? $227 billion. That’s the amount of global economic impact that Facebook had in the 12 months ending October 2014 by supporting news jobs and connecting businesses with customers, at least according to a new study commissioned by Facebook. The study, conducted by Deloitte, credits Facebook with supporting 4.5 million jobs worldwide by virtue of being a platform for marketers and app developers. Beyond job creation, the study touched on Facebook’s ability to help marketers boost sales, developers monetize applications and allow... [...]
Karissa Bell says, “In its latest update, the social network is again going after News Feed spam, but this time is focusing on reducing the hoaxes that appear in users’ feeds. Facebook defines hoaxes as scams or “deliberately false or misleading stories.” Such posts, like the rumor that iOS 8 added the ability to recharge iPhones by putting them in a microwave (thanks, 4Chan), are deleted but reported twice as often as other types of posts, Facebook says”. Facebook is cracking down on hoaxes in your News Feed Mashable [...]
Todd Wasserman says, “For Tim Staples, Facebook’s native video platform has been a revelation. Staples’ ad agency, Shareability, released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn’t that surprising. The revelatory part was the disparity between views on YouTube compared to Facebook. On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. “It was fairly eye-opening,” he says. “Things are evolving really... [...]
Jason Abbruzzese says, “Facebook’s already considerable power in media is about to become dominant. The social network has already shown the ability to put content in front of millions of people at will, boosting traffic for media companies (particularly to smartphones). Now, it has turned that force toward video. Major media companies have started publishing video directly to Facebook and are reaping the rewards of dramatically greater views and engagement. In doing so, they are admitting an uncomfortable truth: Facebook and platforms like it may be the future of publishing”. Think... [...]
Rob Kopolwitz says, “Facebook loves to play and test new things. After a couple of months of rumors, this morning they announced that they’re going to play in the enterprise for a while and see if it’s fun. And for the first time we have an inkling of what “Facebook at Work” will mean. First off, we don’t know what we don’t know because they don’t know what they don’t know. And they know it. This is truly some early testing. Things like pricing are still down the road to be figured out. They have announced a small number of pilot organizations... [...]
Jason Abbruzzese says, “Facebook at Work launched to a limited audience on Wednesday, teasing the social network’s much-anticipated entry into the enterprise space. The new app for Facebook at Work is slated to begin appearing in the app stores for iOS and Android, but will only be open to companies that have joined Facebook’s pilot program”. Facebook at Work is here — but only for a select few Mashable [...]
Martin Beck says, “Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry Facebook, according to a survey released today by the Pew Research Center. There’s no doubt about Facebook’s continuing dominance. The Pew results, drawn from a telephone poll in September, found that 71% of U.S. online adults are users of Facebook. No other social network cracked the 30% mark. Facebook’s figure is unchanged from 2013, indicating that it’s likely going to be hard for Mark Zuckerberg’s company to gain more penetration. On the other hand,... [...]
Seth Fiegerman says, “Facebook is kicking off 2015 with a series of acquisitions. The social network announced Thursday that it has acquired QuickFire Networks, a video infrastructure startup, as part of its continued effort to expand and improve the video experience on site. “Video is an essential part of the Facebook experience,” a Facebook spokesperson said in an emailed statement. “We are excited to bring QuickFire Networks on board as we continue delivering a high quality video experience to the over 1.3 billion people who use Facebook.” The small startup was founded in... [...]
Amy Gesenhues says, “Cosmo Magazine is joining the long list of brands experiencing significant results with itsFacebook video content. After seeing a swift increase in video engagement rates on the social network last year, the brand launched Hacksmopolitan, a Facebook-exclusive video series. “We know our millennial reader is checking Facebook regularly, and so we wanted to create short, funny, and shareable videos tailor-made for her to watch right in her News Feed,” claimed Cosmopolitian.com’s editor Amy Odell in a post on Facebook’s media blog. According to Odell, Cosmo’s Hacksmopolitan... [...]