AI enhances social media marketing by analyzing user data to personalize content and optimize ad targeting, leading to higher engagement and conversions. It also automates routine tasks like scheduling posts, allowing marketers to focus on strategy and creativity. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. This video covers: How to use ChatGPT to become your personal Facebook Ads expert Facebook’s built-in AI tools that are absolute game-changers Advanced AI techniques for ad creation that’ll make your... [...]
Archive for the 'Instagram Marketing' Category
Instagram offers various video formats, including Stories, Reels, and IGTV, each designed to engage users in different ways through short, creative, or long-form content. These formats enable brands and creators to showcase their personality, connect with audiences, and drive engagement through visually compelling storytelling. Digital Marketing Institute has published ‘A Guide to Instagram Video Formats’. Clodagh O’Brien says, “1.4 billion Instagram users are projected by 2025, according to Statista, making it the platform of choice for many creators and influencers. Using... [...]
The latest ‘Masters in Marketing’ video is titled ‘The New Way To Grow On Instagram: Algorithm Changes & Reels’. Marina Mogilko team says, “I took on the challenge of posting 3 videos a day on Instagram, and let me tell you, it was a game-changer! I wanted to see if posting more frequently would boost my reach, and boy, did it deliver results. No longer do follower numbers dictate promotion. It’s all about how your audience responds to your content. Great news for smaller accounts looking to make a name for themselves! Likes and comments? Not so much. It’s... [...]
The latest ‘Masters in Marketing’ video is titled ‘I Cracked the Instagram Algorithm to Sell More’. The MiM team says, “Are you tired of influencers constantly bombarding you with sales pitches? So are we! In today’s video, we’re diving into a refreshing take on how to sell on social media without making your audience cringe or tune out. Say goodbye to “salesy” vibes and hello to engagement and authenticity! Let’s face it, selling on social media can be tough. Cringe-worthy ads, audience drop-offs, and those pesky algorithms that seem to hate... [...]
Instagram Broadcast Channels are a feature that allows creators to send one-way messages to their followers, providing a new way to share updates, behind-the-scenes content, and exclusive information. Followers can react to messages and participate in polls, creating an interactive experience within the platform. Blogging Wizard has published ‘Instagram Broadcast Channels: The Complete Guide’. Megan Seth says, “Here are some important reasons why you should be using an Instagram Broadcast Channel: 1. No need to rely on the algorithm An Instagram broadcast channel gives you guaranteed... [...]
Diversifying marketing services helps businesses reach a broader audience by utilizing various channels and strategies, mitigating risks associated with relying on a single approach. This comprehensive approach enhances adaptability and resilience in a constantly changing market landscape. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘CHow to Diversify Your Marketing Services’ featuring Milou Pietersz. This episode covers the following: How to Identify New Services... [...]
Instagram is a powerful marketing platform that allows brands to visually showcase their products and connect with a highly engaged audience. Leveraging its features, such as Stories, Reels, and shoppable posts, can significantly boost brand visibility and drive sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating a Sustainable Instagram Strategy in Five Easy Steps’ featuring Lucas O’Keefe. This episode covers the following: Why Marketers and Creators... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating a Sustainable Instagram Strategy in Five Easy Steps’ featuring Lucas O’Keefe. This episode covers the following: Why Marketers and Creators Struggle With Instagram Marketing Defining a Sustainable Instagram Marketing Strategy Creating a Sustainable Instagram Strategy Step 1: Identify Your Ideal Follower Creating a Sustainable Instagram Strategy Step 2: Choose the Right Content Format for Your Message... [...]
Using Instagram for marketing leverages its highly visual platform to showcase products and services, capturing the attention of a vast, engaged audience. It enhances brand visibility and customer interaction through features like Stories and Reels, driving higher engagement and conversion rates. HubSpot contributor Jana Rumberger has published an article highlighting the best time to post on Instagram in 2024. She says, “If you’re new to social media, you may think you should just start posting at different times of day and document your performance post-by-post — but that’s pretty... [...]
Leverage Instagram’s visual appeal by showcasing products through high-quality photos and engaging stories to attract potential customers. Utilize features like shoppable posts and Instagram ads to streamline the purchasing process and boost sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Selling More With Instagram: A Proven Organic Strategy’ featuring Kar Brulhart. This episode covers the following: The Power of Instagram for Selling Recent Instagram... [...]