Martin Beck says, “Instagram’s carousel ad unit is being rolled out internationally. The company announced today that on June 1 the feature will be made available in the United Kingdom, Canada, Australia, Germany, France and Brazil. Carousel ads, launched in March for Instagram’s U.S. market, give advertisers the ability to present multiple images for people to swipe through. Instagram has compared the ads to print magazine style ads. Unlike print and organic messages within Instagram, they include the ability to include links within the post. For more information, see Instagram’s... [...]
Archive for the 'Instagram Marketing' Category
Patricio Robles says, “I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps. In my presentation I covered a range of guidance for both Vine and Instagram video platforms, much of which I’ve already covered in the previous how to be brilliant at Instagram and Vine guides. However as the apps have gone through many updates over the past 12 months, I thought I’d share with you some more practical, technical advice that has come to light. Hopefully this should help you make the most out of... [...]
Entrepreneur team says, “You’ve heard of Instagram. You know that it’s massively popular. You know that some brands are using it in innovative ways to drive brand awareness and boost marketing results, but you don’t think it’s right for your business. Or is it? Instagram is the newest frontier in marketing, joining the ranks of Facebook, Twitter, and Pinterest as widely used platforms for social networking. In fact, tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer... [...]
Karissa Bell says, “Instagram just made emoji posted within the app a lot more powerful. The company updated its iOS and Android apps Monday with the ability to add emoji hashtags to posts along with three brand-new filters. Previously, Instagram’s hashtag feature did not support emoji, so comments or captions with the hashtag symbol and emoji were not searchable. Now, users can add emoji (or a string of emoji) to hashtags and posts that have been previously tagged with the characters will also show up in searches. “Over the past few years, emoji have become part of a universal... [...]
Verónica Maria Jarski says, “Since Instagram was introduced in October 2010, users have shared more than 30 billion photos. So, what can you do to make your content stand out among the Instagram crowd? Here are some tips from the following Salesforce infographic. Post quality photos regularly. The key word is quality. “Followers may be less likely to interact if the photos aren’t great quality,” states Salesforce. Types of photos include sneak previews of upcoming products or events, and employees. Also, “write clear and engaging descriptions that reflect and enforce... [...]
Verónica Maria Jarski says, “Since Instagram was introduced in October 2010, users have shared more than 30 billion photos. So, what can you do to make your content stand out among the Instagram crowd? Here are some tips from the following Salesforce infographic. Post quality photos regularly. The key word is quality. “Followers may be less likely to interact if the photos aren’t great quality,” states Salesforce. Types of photos include sneak previews of upcoming products or events, and employees. Also, “write clear and engaging descriptions that reflect and enforce... [...]
Patricio Robles says, “Instagram has fast become a go-to social platform for brands and Instagram’s owner, Facebook, has been encouraging advertisers to embrace it as its user ranks have swelled to more than 300m. One of the ad offerings that Facebook recently rolled out on Instagram is carousel ads, “a way for brands to share more images with people interested in their post, in much the same way as a multi-page print campaign.” When a user swipes left on a carousel ad, additional images the brand has selected are displayed and the brand can provide a link to its website”. Instagram... [...]
Karissa Bell says, “Instagram is making it easier to keep tabs on posts from friends, celebrities or other users you want to follow more closely. The app’s latest update adds the ability to subscribe to posts from specific users and introduces two new editing tools that allow you to adjust the color tones of your photos The new editing tools, fade and color, appear in the app’s adjust menu and allow you to tweak the way colors look in your photo. Fade softens all of the colors in your image “to bring a quiet tone,” Instagram says. The look is similar to certain filters... [...]
Allison Howen says, “ShipStation is helping improve retailers’ selling initiatives on Instagram, as the e-commerce shipping solution has unveiled a new integration with social commerce app Penny. Retailers can leverage Penny to sell products on Instagram with a hashtag. To use the service, retailers simply need to sync their Instagram accounts to Penny and provide their bank account information to the service. Retailers can then tag sale posts with the hashtag “#paywithpenny” to help new Penny users discover their shops. When a consumer wants to make a purchase, they simply comment... [...]
Christopher Ratcliff says, “In a perfect storm of storytelling and somehow trying to make Instagram a monetisable platform, your 14 year-old niece’s favourite social network introduced a clickable carousel function last week. Marketers have been clamouring for a way to turn Instagram into a source of measurable revenue instead of a mere engagement/brand awareness tool. As we reported a few months ago, there are ways that ecommerce sites can use Instagram but they are through third-party affiliate sales platforms that don’t exactly scream user-friendliness or best practice”. Monetising... [...]