Instagram’s latest algorithm updates prioritize authentic engagement, rewarding content that fosters meaningful interactions. For business owners, this highlights the importance of creating relatable, interactive posts to boost visibility and connect with their audience effectively. The latest ‘HubSpot Marketing’ video is titled ‘Instagram Algorithm Updates for Business Owners’. This video covers the following: Instagram Algorithm 101 Trend 1: Authenticity and Community Building Trend 2: Short form video Trend 3 – Algorithmic shopping and integrated... [...]
Archive for the 'Instagram Marketing' Category
Instagram Reels offers a powerful platform for marketing by allowing brands to engage users through short, creative videos that boost visibility and drive interaction. Leveraging trending music, hashtags, and engaging content can help increase reach, build brand awareness, and attract new customers. HubSpot has published ‘Scheduling Instagram Reels: The Complete Guide‘. Swetha Amaresan says, “If you’re still unconvinced about scheduling reels, I’ll share six major benefits of planning ahead. 1. Posting at the right time garners more engagement. According to a SocialPilot study... [...]
AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner. This episode covers the following: Why AI is Reshaping Industries Potential of Generative... [...]
In 2025, Instagram is expected to focus even more on immersive experiences, with augmented reality (AR) and AI-driven content shaping user interactions. The platform will likely continue evolving as a hub for e-commerce and creator-driven content. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Updates for 2025: What Marketers Need to Know’ featuring Chelsea Peitz. This episode covers the following: Why Instagram Matters to Marketers Today The Latest... [...]
Facebook and Instagram Shops allow businesses to create online storefronts within the apps, enabling users to browse and purchase products directly. These features help brands streamline the shopping experience, driving sales through social media by providing an easy, integrated path from product discovery to purchase. The latest ‘HubSpot Marketing’ video is titled ‘How to Set Up Facebook and Instagram Shops’. The HubSpot team says, “In this video, we’re diving headfirst into the wild world of Facebook Shops. No boring tutorials here – just pure, unadulterated... [...]
Instagram video marketing is a powerful tool for brands to engage with their audience, using short, visually appealing videos to promote products and tell stories. It helps increase brand visibility and drive conversions by leveraging features like Reels, Stories, and IGTV to reach wider audiences. HubSpot contributor Ramona Sukhraj has published an article featuring 13 tips for creating videos for Instagram. She says, “According to recent findings by HubSpot Research, 76% of marketers using video in their marketing use Instagram. It’s also the third-most used social media platform by B2C... [...]
This is a reminder for the DMD webinar to be held on September 25, 2024. Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to Instagram’ on Wednesday, September 25, 2024. The DMI team says, “Whether you’re an aspiring influencer or a seasoned content creator looking to elevate your brand,... [...]
Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to Instagram’ on Wednesday, September 25, 2024. The DMI team says, “Whether you’re an aspiring influencer or a seasoned content creator looking to elevate your brand, this webinar will equip you with actionable strategies to build and... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s Working With Short-Form Video Today Categorizing Your Content: Sell, Engagement, and Culture Shots The 4-3-2 Rule: How to Be Strategic With Your Content. Social Media Examiner [...]
Marketing with Instagram Reels in 2024 is a dynamic way to engage audiences through short, creative video content. It amplifies brand visibility and drives interaction by leveraging trends and viral potential in a highly visual and shareable format. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘4 Easy Ways to Make Better Instagram Reels’ featuring Shannon McKinstrie. This episode covers the following: Why Instagram Reels Matter How to Create Instagram Reels... [...]