LinkedIn Newsletters help professionals share insights, updates, and industry knowledge with a targeted audience. They boost engagement, build thought leadership, and expand professional networks effectively. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Use LinkedIn Newsletters: A Guide for Businesses’ featuring Judi Fox. This episode covers the following: Why Marketers Should Use LinkedIn Newsletters What Are the Valuable Features of LinkedIn Newsletters Features... [...]
Archive for the 'LinkedIn Marketing' Category
Marketing on LinkedIn helps businesses reach a professional audience with targeted content, fostering brand credibility and engagement. It drives lead generation and builds valuable industry connections. MarTech has published a new guide ‘Marketing on LinkedIn: What you need to know’. The MarTech team says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with details on the new Companies... [...]
LinkedIn Video is a powerful tool for professionals to share insights, showcase expertise, and connect with a global audience. It drives engagement, builds credibility, and fosters meaningful networking opportunities in the business community. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Mastering LinkedIn Video: Attracting the Right Audience’ featuring Shanee Moret. This episode covers the following: Why Marketers Should Explore LinkedIn... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How to Quickly Verify your LinkedIn Account’. This video covers the following: Understanding LinkedIn Verification Work Email Verification CLEAR Identity Verification (US/Canada/Mexico) PERSONA Verification (International Users) Pro Tips for LinkedIn Success. HubSpot Marketing [...]
Marketing on LinkedIn focuses on building professional connections and sharing industry-relevant content to engage a targeted audience. It emphasizes thought leadership and credibility, helping brands reach decision-makers and establish authority within their field. MarTech contributor Constantine von Hoffman has published a comprehensive guide about ‘Marketing on LinkedIn’. Hoffman says, “On LinkedIn, people can connect with colleagues, industry peers and potential employers. Companies can showcase products and services, generate leads, build brand awareness and establish “thought... [...]
LinkedIn video posts are a powerful tool for increasing engagement, offering 3 times more reach compared to static content. Videos help capture attention quickly, enabling professionals to share insights, showcase expertise, and build stronger connections with their audience. Search Engine Journal contributor Matt G. Southern has published an article citing a study that claims that LinkedIn video posts generate 3X more reach. She says, “Giegerich’s 90-day analysis revealed video posts consistently achieved higher reach than written content: Her lowest-performing video posts garnered nearly... [...]
Building a cohesive group of your followers (what Seth Godin calls a “tribe”) is fundamental for lasting online success. You need a “space” where your group can: ➤ hang out together ➤ get the news about your current activity, plans, and interests ➤ participate in training and product launches you do. There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home. You can do it on your website by creating a section of the site for “members”. For example, How to Create a Membership Site shows... [...]
Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment. MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools... [...]
LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Company Page Strategies for 2025 and Beyond’ featuring Michelle J Raymond. This episode covers the following: Why Businesses Should Focus on LinkedIn... [...]
The latest Digital Marketing Institute podcast is ‘Trends in Digital Marketing Jobs’. The DMI team says, “In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.” Digital Marketing Institute [...]