Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement. Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025. Michael Stelzner says, “Instagram Stories remain one of the most powerful places to connect with your audience and convert followers into customers. While other platforms have tried to duplicate its success, none have achieved the same level of engagement... [...]
Archive for the 'Social Media Marketing' Category
The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’. The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s full potential – from mastering the algorithm to future-proofing your social media presence”. HubSpot Marketing [...]
Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’. Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape. Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements. Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion... [...]
Neil Patel has published a new video, ‘How to Build a $10M/Year Personal Brand’. He says, “Building a personal brand in 2025 is the fastest way to get insanely rich—but most people do it completely wrong. Today, I’ll break down the exact blueprint he used to build a $10M personal brand from scratch—and how you can do the same. Whether you’re just starting out or looking to take your brand to the next level, this is your step-by-step playbook to turning attention into income.” Neil Patel’s Blog [...]
Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive. Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci. This episode covers the following: Why Video Experience Matters What is Video... [...]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’. Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover: Why online writing is different Planning and structuring content Writing content Writing social media posts Editing content Formatting content Creating a style guide The role of AI”. The Marketer’s Guide to Online Writing Digital Marketing Institute [...]
The future of social media research lies in harnessing AI and big data to analyze user behavior, trends, and digital influence with greater accuracy. It will increasingly explore ethical implications, algorithmic transparency, and the societal impact of virtual interactions. HubSpot contributor Cassie Wilson Clark has published an article on the future of social media research. She says, “Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media: Consumers will shop directly on social media apps. Consumers will search for information... [...]
Social media marketing in 2025 focuses on hyper-personalized content and AI-driven engagement strategies to connect with niche audiences. Brands leverage emerging platforms and real-time analytics to build stronger, more authentic relationships with consumers. 4o Neil Patel has published a new video, ‘How to Master Social Media in 2025’. He says, “Today, I’ll break down the exact blueprint I’d use to grow a massive audience on social media from scratch in 2025. No fluff. Just proven strategies that work *right now*. Whether you’re just getting started or trying to level... [...]
The latest ‘HubSpot Marketing’ video is titled ‘6 Social Media Trends Dominating 2025: What’s Working NOW’. The HubSpot team says, “The social media landscape is changing FAST. What worked last year is already outdated, but I’ve got you covered! In this data-backed tutorial, I break down the 6 most powerful social media trends from HubSpot’s latest Global Social Media Trends Report that are transforming how brands connect with audiences in 2025. WHAT YOU’LL LEARN: Why 85% of marketers say community-building is now CRUCIAL How to set... [...]
Tiny offers are low-cost, high-value products designed to attract and convert customers quickly. They help build trust, generate leads, and create a seamless path to higher-ticket sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Tiny Offers: How Low-Ticket Offers Can Accelerate Your Growth’ featuring Allie Bjerk. This episode covers the following: Why Marketers Should Use Tiny Offers What Is a Tiny Offer Market With a Tiny Offer, Step 1: How to Structure... [...]