Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement. MarTech contributor Mike Pastore has published an article covering useful strategies for marketing on Threads. He says, “When Threads announced it was beginning a limited test of advertising in January 2025, it said the platform had 300 million monthly actives. It also said three out of four people on Threads follow... [...]
Archive for the 'Social Media Marketing' Category
Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute [...]
Facebook Ads retargeting helps businesses re-engage users who have previously interacted with their website, app, or content. By delivering personalized ads based on past behavior, it boosts conversions and maximizes ad spend efficiency. The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Retargeting – A Complete Guide for Small Businesses’. The HubSpot team says, “Transform abandoned carts into sales with this comprehensive Facebook retargeting strategy! In this video, We dig into the power of Facebook ad retargeting to drive conversions and... [...]
Building a marketing funnel involves guiding potential customers through stages of awareness, interest, decision, and action. It helps businesses attract, nurture, and convert leads into loyal customers efficiently. The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Marketing Funnel that Actually Works for your Business’. This video covers the following: In this video, you’ll discover: The 4 crucial stages of any successful marketing funnel How top brands like Warby Parker design their content strategy Exactly what to measure at each funnel stage The... [...]
Instagram is a powerful platform for content marketing and audience growth. It has helped build brands and launch successful influencers, enabling individuals to become self-made social media stars. Digital Marketing Institute has published an article featuring eight ways to get noticed on Instagram. Clodagh O’Brien says, “If you’re looking to promote yourself or your brand on Instagram and achieve a large and loyal following, check out these 8 useful and effective tips. 1. Choose an Appealing Look When it comes to having your brand on Instagram, the aesthetic is crucial.... [...]
The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’. The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s full potential – from mastering the algorithm to future-proofing your social media presence”. HubSpot Marketing [...]
Content Marketing Institute has published a new video ‘Throw Out Your Editorial Calendar – Do THIS instead’. The CMI team says, “Marketers turn to their editorial calendars every day to guide their content marketing decisions. It’s time to stop that, says Ryan Brock, chief solution officer at DemandJump. Instead of continuing the calendar approach just because everybody’s been doing it for years, adopt a more content-favorable strategy — pillar-based marketing. So how do you get that content ROI more quickly and make content an asset, not a risk? Ryan has some thoughts.... [...]
InstaRocket AI, the latest AI-based tool for online marketers, specializes in creating Instagram Reels in seconds. Using this new tool to create captivating reels is as simple as 1-2-3: STEP 1 – Enter a keyword to find a viral video in your niche and add the video link to InstaRocket AI or upload any video. STEP 2 – With 1 Click, the AI customizes it into 100s of addictive Instagram Reels videos. STEP 3 – Publish/Schedule for months, expand your reach, potentially go viral, and generate free traffic 24/7. Are you aware that Instagram and Facebook quietly promote specific types... [...]
Content Marketing Institute has published a new video ‘Follow the Latest Trends — or Create Your Own?’. The CMI team says, “The high-profile debut of DeepSeek has the marketplace all abuzz. But will jumping on the latest LLM trend give brands a strategic marketing advantage? Rather than using tech innovations to chase the same insights, ideas, and content trends as your competitors, Robert Rose recommends devoting a portion of your generative AI efforts to creating new trends of your own. Watch the video for tips from Robert on how to do this, then read this week’s Rose-Colored... [...]
Social media marketing in 2025 will focus on personalized content, AI-driven insights, and emerging platforms to engage diverse audiences effectively. Brands will leverage immersive experiences like AR/VR and interactive storytelling to boost user engagement and loyalty. Digital Marketing Institute contributor has published an article featuring seven social media marketing trends to for 2025. Clodagh O’Brien says, “It’s our job at the DMI to keep an eye on trends. That’s why we keep in close contact with our range of experts to find out what’s coming down the line in 2025 in social... [...]