Tyler Rhodes says, “As a media company, you likely rely heavily on your newsletters to engage unpaid subscribers and ideally convert them to paying ones while driving ad sales for placed sponsored content or display ads. Unfortunately, many newsletters being sent these days leave a lot of room for improvement, and may not be speaking to your readers as well as they could be. Pitfalls and Opportunities Targeting Pitfall: Generic, one-size-fits-all content It’s tempting to send content that appeals to the masses, as you can email a larger group of people with one piece of content. But, this... [...]

Jordan Simas says, “Earlier this week, Pinterest announced the release of Buyable Pins — a new way for merchants to sell products through the Pinterest mobile app. For consumers, Buyable Pins make it easier to move from a Pin to purchase. For businesses, this opens a door to a large new audience who loves to shop. Here’s everything you need to know about selling on Pinterest and shopping with Buyable Pins What are Buyable Pins? Buyable Pins are a simple, secure way to buy products you discover on Pinterest. Using the new Buy it button, consumers that use Pinterest will soon be able to... [...]

Kevan Lee says, “Is your brand—personal or professional—on Pinterest? Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network. We’re quite new into our Pinterest marketing strategies, and we’re... [...]

Patricio Robles says, “When it comes to social networks with the greatest potential to drive revenue for brands, Pinterest has been at or near the top of the list for some time. Yesterday, the company took a big step in the direction of realizing that potential when it announced Buyable Pins. In a post on the Pinterest blog, Pinterest engineering manager Chao Wang describedhow Buyable Pins will work: When you spot a Pin with a blue price, you’ll know you can buy it right from the app. Searching for something specific? Use the price filter to hone in on just the right Pin. You can also... [...]

Owen Thomas says, “Observers—ReadWrite included—have long expected Pinterest to get into the e-commerce business directly, instead of just driving traffic to retailers’ websites. At an event at Pinterest headquarters in San Francisco, CEO Ben Silbermann revealed that blue “Buy It” buttons would soon appear on the site, next to the site’s familiar red “Pin It” buttons. This wasn’t a surprise to me—because minutes before his announcement, I happened to read a copy of a speaker’s script left lying on the floor before an event staffer whisked... [...]

Morgan Jacobson says, “Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement that they’ll add their own buy button to the mix. We’re pretty sure Pinterest’s buy button will change ecommerce forever, which is something Facebook and Twitter really wanted to do—but they didn’t quite get there. Why would Pinterest,... [...]

Raymond Wong says, “Ever see something really cool on Pinterest and wish you could buy a product just like it? Or maybe you’ve seen a delicious recipe and wanted to order ingredients right away. Soon, you’ll be able to do just that. At MIT’s EmTech Digital Conference on Monday, Pinterest showed off mockups of how it wants to integrate “action buttons” that would let users buy products directly or add items to a wish list. Tim Kendall, Pinterest’s head of partnerships, revealed mockups on how delivery services like FreshDirect and Instacart could utilize... [...]

Lara O’Reilly says, “Pinterest, the visual social network where users “pin” images or links to virtual boards, only recently began offering advertising on the site. Its slowly, slowly approach to revenue generation hasn’t deterred investor interest: Its latest round of funding valued the company at $11 billion.Now Pinterest has delivered the latest sign that it is likely to start making a boatload of money from advertisers very soon. On Monday at MIT’s Emtech Digital conference, Pinterest’s head of partnerships Tim Kendall unveiled a new product called... [...]

Jillian D’onfro says, “Pinterest just announced a whole new suite of updates and improvementsto its advertising product, Promoted Pins, that it plans to roll out this summer. Among the new offerings are “cinematic pins” which are videos that only move when the user scrolls, different ways for advertisers to target users (like by interests, personas, or life stages), and several new pricing options. Instead of just choosing to pay for views or clicks on their Promoted Pins, advertisers can now choose to pay with a “cost-per-engagement” (CPE) model or a “cost-per-action”... [...]

Patricio Robles says, “The most popular next-generation social platforms are finally seeking to monetize, but they’re not doing it in traditional ways. In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats. Instagram has carousel ads. Snapchat has experimented with paid Snaps. And now Pinterest, one of the social platforms widely considered to have particularly great potential for brands, has unveiled Cinematic Pins, a new ad unit that’s integrated into the Pinterest experience. Cinematic... [...]