The latest article on ‘Marketing Land’ is titled “An Expensive E-Commerce Game: Product Page Roulette”. Brian Massey says, “Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from. There are some important lessons here for you if you work on an e-commerce site. Roulette is a game of chance. Your product pages shouldn’t... [...]
Archive for the 'Pinterest Marketing' Category
The latest post on ‘Mashable’ is titled “Pinterest Rolls Out New iPad App for iOS 7”. Kurt Wagner says, “Pinterest released a new version of its iPad app for iOS 7 on Wednesday.The new app has a few new features, including a new permanent menu across the bottom of the screen that makes the app easier to navigate. The previous version of the app featured a menu bar that slid out from the left hand side of the screen. The app also includes shortcuts for sharing and locating related boards. Users can simply tap and hold down on a pin they like, and a small menu will pop up that... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce”. Greg Finn says, “Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was... [...]
The latest article on HubSpot blog is titled “The Resources You Need to Master Pinterest”. Corey Eridon says, “Pinterest for business? Pshh. If that sounds silly, may I make a recommendation? Check out this ebook to get started, then meet me back here. Now that you’ve bought in (how’s that for presumption?), get inspired with theseexamples of what other brands are pinning. Once you’ve got the content flowing, learn how to generate more leads on Pinterest, get more repins, and measure the success of your Pinterest marketing with analytics“. The Resources... [...]
The latest post on ‘Mashable’ is titled “Pinterest Is Gaining Ground on Facebook and Twitter for News”. Kurt Wagner says, “When it comes to sharing news online, Facebook and Twitter get most of the attention.Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook... [...]
The latest article on Business Insider is titled “Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales”. Cooper Smith says, “Pinterest has debuted advertising in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands. Pinterest brand pages in general are also more effective than other social media in driving sales volume and value. Why? Because Pinterest is unique among social networks in being a product and image-driven environment, where... [...]
The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Pinterest”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact... [...]
Ivana Bosnjak got fed up with trying to get traffic from Google SEO. The hoops she had to jump through to rank well got harder and harder. Now, she has found a way to get traffic that is quicker and gives more dramatic results. Bosnjak has turned to Pinterest for her traffic. Its 70 Million users make up a major marketplace for her sales. And they are major sharers of things they like so there’s a lot of viral potential, too. And besides that, they spend a lot of money. After a lot of testing and tweaking, she found process that capitalized on the potential of Pinterest. Even brand new sites... [...]
The internet is all a-buzz about the new plugin, PulseHover, that increases social sharing of your site. It sold over 500 copies the first day. No doubt it can improve your traffic and sales through viral action. But if you want to be sure it will work for you, you can get a free trial version before you invest. It’s what they call their “mini” version. To get this version instead of buying the whole version right away: • Go to PulseHover, • Read the explanation of what they offer, but instead of buying, • Click to close the window. You get a pop-up asking you... [...]
With Google Adwords, you can place ads on your website and earn a commission when people click on them. Viraliti does the same thing for [...]