Patricio Robles says, “Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on Facebook and Instagram. But Snapchat is itself changing. According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a significant increase from 5% and 2%, respectively, three years ago”. Snapchat’s user base is getting older: How should marketers respond? Econsultancy  [...]

Lindsay Kolowich says, “Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are so buried within the app that a lot of people don’t even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place. For example, did you know that you can use... [...]

Jessica Liu says, “Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why do we keep comparing Snapchat to Twitter? Or to Instagram? The industry is desperate to neatly categorize Snapchat under social media, but I would argue that Snapchat is equal parts messaging app and social network, putting it in a class of its own. Let’s break it down: * Messaging apps are built on the premise of private conversation: 1 to 1 (yes, group chat exists, but it’s contained). You send specific messages... [...]

Patricio Robles says, “While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app’s rise as a marketing platform for brands looking to connect with young consumers. Here’s what marketers need to know about the announcements. A new ad format and placement Interactive ad formats that blend into the user experience are increasingly popular in social apps (see: Instagram’s carousel ads). So it’s no surprise that Snapchat’s new Snap Ads do the same. This new ad format allow users to swipe... [...]

Tim Peterson says, “Facebook has conditioned brands and media companies to believe mobile videos are best when they’re basically silent movies because they’re usually played on mute. “Not true!” according to Snapchat. Snapchat claims that two-thirds of the videos posted to its mobile app are viewed with the sound on, the company announced on Thursday. And it’s putting its money where its mouth is by working with digital ad analytics firm Moat to measure how many of their Snapchat ad impressions were served in view to actual humans with the sound on. That’s good news for brands... [...]

Jessica Liu says, “Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why do we keep comparing Snapchat to Twitter? Or to Instagram? The industry is desperate to neatly categorize Snapchat under social media, but I would argue that Snapchat is equal parts messaging app and social network, putting it in a class of its own. Let’s break it down: – Messaging apps are built on the premise of private conversation: 1 to 1 (yes, group chat exists, but it’s contained). You send specific messages... [...]

Marissa Breton says, “Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. Snapchat is now known as a platform for individuals and brands — one that allows users to create quick, lighthearted, and even... [...]

AJ Agrawal says, “Snapchat is one of the fastest growing social media networks in the world. There are now more than 100 million daily active users, and that represents a huge audience that you can tap into. Furthermore, you have to bear in mind that many of the users on Snapchat are Millennials, who are extraordinarily difficult to target. Whether you are making it the next B2B frontier for your company or attempting to hit the younger generation, this social media network can be used to generate sales. Here’s how to do it. Send Exclusive Special Offers One of the most effective ways of... [...]

Tamar Weinberg says, “Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives from within the previous 24 hours. Stories have a wider window for accessibility, as other content on Snapchat disappears as soon as it’s watched. With a 24-hour window, users could access the video more than once within the time frame, which gives these particular... [...]

Gabrielle Hughes says, “Because the majority of those contributing to the discussion are doing so in either a positive or neutral manner, a low volume of SoundCloud enthusiasts will likely continue to use the platform, whether they decide to upgrade or not. Snapchat 2.0 has Arrived Last week, Snapchat provided a new software update, offering users an abundance of new features. New and improved items include auto-advanced Snapchat stories which play the next Story in your list automatically, 200 new stickers in private chats, Video Notes in Chat, Video or Audio Call someone even if you aren’t... [...]