Snapchat has launched Sponsored World Lenses to allow brands use Augmented Reality for boosting their business. With this new launch Snapchat converts 3D graphics into ads. Here’s what Adweek has reported on Snapchat’s SWL: “Sponsored world lenses build on Snap’s sponsored lenses format. Per Snap, the average user plays with a sponsored lens for 15 seconds before sending it. Big-name brands including Taco Bell, L’Oreal and Starbucks have purchased the custom ads over the past year, which typically take longer to create because advertisers work with Snapchat’s internal creative... [...]

According to a report from Mashable, Snapchat has released new geofilters for nearby businesses. According to Kerry Flynn, the geofilter displays the name of a nearby business with the name of the city below it in white text over snaps. Flynn says, “The update provides another engaging experience on Snapchat for any user and comes on the same day that the app introduced several major product changes. Snapchat’s version of the feature is far more curated. Snapchat pulls its location data from Foursquare, but it is unclear why the list is limited”. Snapchat Releases New Geofilters... [...]

Shapchat is a great platform for the marketers who want to reach wider audiences. According to a recent research research, Snapchat gets nearly a 4x higher engagement rate compared to Instagram. Snapchat helps marketers supply valuable content to your audience and show them a different side of your business. HubSpot’s Sophia Bernazzani has posted an article featuring 8 mistakes that marketers make while using Snapchat. Referring to the frequency of posting on Snapchat, Bernazzani, says, “All social media platforms are different, and you should post on them differently. What works... [...]

Snapchat has introeuced a new self-serve platform ‘Snapchat Ad Manager’ for its vertical video ads. According to Marketing Land, this tool will be made available from the next months and it will feature Snapchat’s all targeting options. Tim Peterson says, “Snapchat has been testing the self-serve ad-buying tool, called Snapchat Ad Manager, with more than 20 brands and plans to open it up next month to all advertisers in these countries: United States, Canada, Mexico, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Spain, Sweden,... [...]

YEC team says, “Snapchat spectacles were introduced last year as a means to take very short videos to post to Snapchat. Reactions to the glasses were pretty strong; the spectacles were in demand, but not easy to come by. But what about now? Are these devices something that businesses should pursue, or are they a technological oddity? To find out how important these wearable cameras will be in the future, we asked members of the Young Entrepreneur Council: “Do you see Snapchat Spectacles being a game-changer for small business marketing? If so, how?” Marketing Through Snapchat Spectacles Here’s... [...]

Kerry Flynn says, “Snap here. Snap there. Snap everywhere — especially in stores. Snapchat, the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook’s big offer to advertisers and retailers: online to offline conversions. That’s jargon for Snapchat’s pitch to help retailers get more products off their shelves and prove to them that ads on Snap helped create the magic behind those sales. The feature, released out of beta, is called “Snap to Store.” Snap also reported new data, compiled... [...]

Tim Peterson says, “In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s strategy seems to be copying Facebook’s business playbook. Less than a year after Facebook officially started measuring the brick-and-mortar traffic its ads generate — borrowing from Google’s playbook — Snapchat is rolling out its own version of this online-to-offline measurement and adding more ways for marketers to send people from Snapchat to their stores. 7-Eleven, Paramount Pictures and... [...]

Danny Sullivan says, “Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible. In a post today, Snapchat shared that the ability to keyword search for matching Stories — which are collections of Snaps over a 24-hour period — is coming to its app. The move comes about four months after Snapchat introduced a universal search bar to find other types of content within the app. The feature is going live today in selected (but unnamed) cities and seems only to search through “Our... [...]

Bola Awoniyi says, “You can’t go anywhere on social media without seeing the Stories format being used. If that statement was said a year ago, when it was exclusively being used by Snap in its flagship app, it would have been followed by statements proclaiming that the company has crossed the chasm and will undoubtedly be the third digital marketing megapower behind Facebook and Google. Life can come at you fast though, especially when you’re in the consumer tech space. In less than 12 months, the Stories format is now prevalent on the Instagram, Messenger, WhatsApp and Facebook... [...]

Sophia Bernazzani says, “Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we’ve featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you. And if you’re looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat? 9 Snapchat Ideas for Brands 1) Geofilters Geofilters... [...]