James Howard has just released Social Bookmarking Backlinks, showing how you can quickly get noticed, and respected, by the search engines. This training is an in-depth look at social bookmarking for SEO improvement. In fact, it’s a step-by-step guide to boosting your rankings IIn the training, you will discover things like: • Where to find outsourcers who can be hired for a reasonable fee<br • How to effectively use outsource workers to do your social bookmarking • What tools are available to do your social bookmarking and what to look for when investing in one • How to bookmark... [...]

Allison Howen says, “Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat: Q3 2014 found that paid search generated 19 percent year-over-year (YoY) spending growth and a 23 percent YoY increase in click-through rates. Conversely, social ad spend on Facebook saw an increase of 81 percent YoY, while click-through rates on the social network grew by a whopping 148 percent YoY”. Search and Social Advertising Continue... [...]

The latest ‘Econsultancy’ blog post is titled “Publishers need to adopt the native ad strategies of social media”. Guy Cookson says, “Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s. The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn. Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking... [...]

The latest article on ‘Business 2 Community’ is titled “The Marketers Guide to the Social Media Galaxy (Infographic)”. Taylor Wood says, “The use of social media to help accomplish business goals is no longer a “what if” but a “how to.” It is clear that social media helps brands influence and engage their audience. Ninety-three percent of marketers use social media for business. It’s time to start leveraging social to the fullest extent. Consumer engagement with social platforms is one of the best ways to determine what your consumers are looking for from your... [...]

The latest article on ‘The Forrester Blog’ is titled “Newly Published Forrester Wave Evaluation of Social Advertising Platforms”. Zachary Reiss-Davis says, “After a few long months of research — including selecting the seven most significant vendors and conducting in-depth briefings, demos, and customer references — I am pleased to announce that the inaugural Forrester Wave™ evaluation of social advertising platforms is now live! The social advertising space is a rapidly growing and maturing category. Social advertising generates more than 85% of revenue for both... [...]