In planning a marketing strategy, product vendors and merchants need accurate information about the use of various media by their target prospective buyers. Gina Fleming, of the Forrester research group, explains, “To build a successful social media program you need to understand your audience’s social media behaviors and preferences. We just released our 2016 results for Forrester’s Social Technographics model, and it does just that. It shows how important social should be in your marketing plans based on how important social tools are in your customers’ life cycle. We group consumers... [...]

The latest ‘Econsultancy’ blog post is titled “US smartphone engagement has overtaken desktop: stats”. Christopher Ratcliff says, “Since December 2010, US smartphone engagement has increased three-fold from 131bn total minutes spent on the device per month to 442bn by December 2013. Although tablets were very much in their infancy in 2010, they too have seen a mighty increase over the same period, a 10-fold growth to 124bn minutes per month. These figures come from comScore’s latest report on the future of digital in the US. It states that smartphones alone have... [...]

The latest MOZ blog post is titled “Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW”. Jennita says, “Let’s be real here, measuring your social efforts is a pain in the butt. It’s simple to track followers and see which platforms send you traffic, but how do you know that you’re meeting your goals?“. Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW MOZ Blog  [...]