Saїd Business School, University of Oxford and Kantar Millward Brown’s joint research has revealed that social media advertising can be a highly effective channel for driving long-term brand impact. The research states that getting Facebook and other social media advertising right is extremely important for brands. Jane Ostler, Managing Director of Media & Digital at Kantar Millward Brown, says, “Digital advertising is good for brand building, which is great news for brands. But the shock of the new can wear off, which is one reason why we have seen mobile ad effectiveness drop over... [...]

Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join Larry Kim for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then... [...]

Kissmetrics is hosting a webinar on ‘Hacking Facebook Ads on the Cheap: How to Supercharge Sales Leads on Any Budget’ on Thursday, July 13 at 10.00 am PT. The webinar will reveal proven social media advertising strategies to get more page views. Webinar speakers Larry Kim, Founder of WordStream and CEO at Mobile Monkey Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join Larry Kim for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then... [...]

Social media advertising has extended its reach widely. B2B and B2C are the domains covered by this. It avails multiple ways to marketers for reaching out prospective clients. Marketing Land’s Brad O’Brien has shared five tips to utilize social advertising approach for boosting the B2B and B2C performance. Advising marketers to design people-based advertising, O’Brien says, “A core draw of social advertising for B2C and B2B advertisers is its near-unmatched ability to execute “people-based advertising.” Essentially, your first-party data is leveraged to match and message... [...]

A week ago, Jimmy Kim‘s team launched Social Studio FX. The launch ends tonight at midnight, so if you need graphic designs for ads on social media or your blog, time is running short to get this new tool. Social Studio FX makes it easy for anyone to create professional ad graphics sized to fit the requirements on any of the big social sites. You are getting over 200 visually stunning templates in 66 different sizes so you can match the social media site you are targeting: ■ Twitter, ■ Facebook, ■ Pinterest, ■ YouTube, ■ LinkedIn, ■ Google Plus, ■ Instagram, ■ Web Banners,... [...]

Jami Oetting says, “It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth. According to Bloomberg, the app has more than 60 million daily active users in the U.S. and Canada, and people watch more than 10 billion videos per day. These numbers are appealing to marketers, but Snapchat’s focus... [...]

In a recent report on the Econsultancy blog, Maeve Hosea says, “Programmatic advertising is maturing across a variety of media. But what does the landscape look like, and what do marketers from Just Eat, the FT and Direct Line Group expect from programmatic in the future? The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target adverts on a more granular level to specific demographic profiles and people with a perceived relevance for a given product. With multi-billion pound budgets,... [...]

Tim Peterson says, “2015 was a big year for Instagram’s advertising business. It rolled out new ad formats that could contain links, expanded the length of its video ads and, most importantly, made it easier for advertisers of any size — and increasingly anywhere — to buy its ads and target those ads. Seemingly as a result of all those moves, Instagram now claims more than 200,000 active advertisers as of February 2016, the Facebook-owned photo-and-video-sharing service announced on Wednesday. That number may pale in comparison to Instagram’s parent company — Facebook claims more... [...]

Punita Sabharawal says, “With newly launched SMB platform in India, Entrepreneur caught up with Emily Huo, Head-SMB Sales, APAC, Twitter, to know why India is a huge market for Twitter. Twitter’s newly launched self-service ads platform is trending. How does it work? We launched the self-service ads platform for India and more than 200 other countries in September. As long as you have the access to a Twitter account and a credit card (we accept Visa and MasterCard), you can get started with Twitter Ads, which is a complete self-service advertising platform for SMBs. With this, you can... [...]

Kyle Taylor says, “The advertising side of Facebook tends to get a bad rap. Small business owners often complain that the user interface constantly changes, or that it’s increasingly difficult and expensive to reach fans. But when you get down to it, Facebook ads do work — only if you follow certain best practices for reaching your target audience. In my experience, they’re cheaper and more effective than most other forms of advertising, including the popular Adwords. Over the last year, I’ve spent $3 million on Facebook ads to grow my company’s blog, the Penny Hoarder. Sounds... [...]