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Monday, November 18, 2024

Archive for the 'Social Media Marketing Automation' Category

‘The Social Media Content Calendar Every Marketer Needs’ – HubSpot

Corey Eridon says, “We have a 9 a.m. meeting? Yikes! Hold on — let me just click around the internet like a maniac to find something for the morning tweet. Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new... [...]

‘Hashing Out Hashtags: What They Are & How to Use Them’ – HubSpot

Carly Stec says, “What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.) Since then, you’ve seen them, you’ve used them, but it’s likely that you’re not quite sure why. You’re not alone. While the concept has been around for a while, the social application of hashtags is... [...]

‘How Ecommerce Can Capitalize on How Men and Women Use Pinterest’ – HubSpot

Ted Ammon says, “Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men.... [...]

‘What Twitter Is Currently Doing — And Not Doing — With Video’ – ‘Marketing Land’ Article

Martin Beck says, “Sometime in the first half of 2015, Twitter will give users the ability to upload native video to the platform. Just not yet. And the company is still keeping its video plans under wraps. There’s some confusion about that fact after reports late last week indicated that details about Twitter’s video plans had been leaked on a Twitter FAQ page. It turns out, however, that the FAQ was related to Twitter’s current video offerings, which give a select group of advertisers using the Amplify program, publishing partners and verified users access to upload videos directly... [...]

‘Social Media Marketing Automation Dos and Don’ts’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Social Media Marketing Automation Dos and Don’ts”. Yael Grauer says, “If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don`ts on how to integrate social media automation into your online marketing.Do: Mix up your automated tweets and status updates with ones you write... [...]


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