In the web 2.0 era, the marketers are using multiple platforms to generate more sales online. This gives them an opportunity to reach out more number of people. If you are also using multiple channels, Entrepreneur contributor George Deeb has shared some tips to help you find out which channels are working well for you. Deeb says, “Determining who gets the most credit for a sale is the big debate. Should the first touch point get the most credit, since the transaction most likely started there? Or should the last touch point get the most credit, as that is where the customer actually pulled... [...]

The Buffer team has published a podcast on ‘Social Media ROI: How to Connect Social to Real Business Results’ featuring Neil Patel. Brian Peters says, “We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. But where does social media fit best? That is the important question we set out to answer! We had the privilege of speaking with... [...]

According to a Webbiquity research, 46% of B2B marketers are not sure whether any social channels have generated business revenue for them. The research has also found that 60% of marketers see ‘measuring ROI’ as one of their top three social media marketing challenges. Emarketer columnist David Moth has shared case studies and statistics that prove that it is possible to measure social media ROI. On how to track the social media ROI, Moth says, “In reality there are numerous ways of tracking social ROI. For example, it’s great for brand awareness, customer retention, and customer... [...]

The latest TopRank blog post is titled “Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14”. Emily Bacheller says, “Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite. Since social media is typically less of a sales tool and more of a means of nurturing new leads and maintaining a relationship with current customers, putting a price tag on social media can be a difficult thing to do. The C-Suite will always be concerned with profit, so it’s imperative that marketers can either prove that social... [...]