The process of creating a social media strategy can seem a bit overwhelming. Watch HubSpot’s new video breaking down the key steps you need to follow for social media success! HubSpot  [...]

Social media marketing can help you achieve your business growth goals. A strong social media strategy is required today to reach more buyers online. HubSpot has published a new video ‘How To Create An Effective Social Media Strategy’ to help you create your own social media marketing strategy. The HubSpot team says, “The process of creating a social media strategy can seem a bit overwhelming – but have no fear because in this video we’re breaking down the key steps you need to follow for social media success! Make sure to watch until the end of the video because step... [...]

Image Source: Pexels Marketing isn't a one-size-fits-all process. The method you use to market your goods and services is dependent on your audience, industry, and product. Every business requires a strategy designed around its specific business model. Choosing that strategy is a matter of analyzing the strengths and weaknesses of any approach, coordinating for the best fit. Often, a combination of strategies will make your marketing more effective. The strategies you choose depend on your business model and your overall goals. In the article, we’ll analyze the strengths... [...]

Kevin Fahey has just released his third checklist for internet marketing: IM Checklist, Volume 3: Social Media. Your customers and people who are potential customers use Social Media. If you want to meet them and offer them your products and services, you need to be doing so using the social media they use. Fahey learned this lesson several years ago and has been using social media as one of the pillars for his business. He is now sharing the tools and techniques that he has found to be successful in this new training. IM Checklist, Volume 3: Social Media includes all the checklists, worksheets,... [...]

The latest article on Business Insider is titled “7 Things You Need To Know About Social Media Strategy For Better Brand Engagement”. Kamlesh Dixit says, “Many brands across the globe have jumped on the social media bandwagon. However, most of them have done it out of compulsion simply because their competitors are doing it or it has been a mandate from the top management. This approach will definitely lead to disaster and even after allocating resources for social media activities, you won’t reach anywhere near your anticipated ROI on spends. This article will sum up... [...]

The latest article on ‘Business 2 Community’ is titled “How To Build A Social Media Strategy Template”. Tommy Landry says, “Social media marketing has reached widespread acceptance in the business world heading into 2014. You would be hard pressed to find a company that does not understand the value it can bring to their business success. To get a feel for the enormity of its acceptance, consider the following statistics: 86% of marketers indicate that social media is important for their business Social Media Marketing budgets are poised to double over the next five years. 74%... [...]