Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them, and engage with potential leads. HubSpot contributor Lestraundra Alfred has published an article featuring 50 social selling statistics you need to know in 2023. She says, “Whether you’re wondering if social selling is a good investment or what platforms you should leverage to maximize your ROI, this post will provide actionable insights for your business. Social Selling Statistics 1. Of organizations engaged in social selling, 61% report revenue growth. 2. Sales... [...]

Digital Marketing Institute has published a new podcast episode ‘Successful Social Selling’ featuring Julie Atherton, Sean Gallagher, and Will Francis. The DMI team says, “They also talk us through how a personal and company profile can complement one another, and how to go about starting meaningful relationships with industry leaders, among many other topics. Julie and Sean leave us with many practical sales tips on considering TikTok and other socials for selling, and the importance of consistency and genuineness in fostering leads. If you are interested in buying Julie’s... [...]

The concept of social selling refers to using social media platforms to boost your online sales. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.” HubSpot contributor Aja Frost has published a comprehensive guide on ‘Social Selling on LinkedIn‘. She says, “You might connect with a prospect on Thursday, book them for a call the following Tuesday, give them a demo that Friday, and close before the weekend. But you won’t get those results without a... [...]

HubSpot has published a new guide to help Internet marketers improve their sales with LinkedIn marketing. The guide is entitled ’37 Tips for Social Selling on LinkedIn’. You can download this free guide and learn some useful tactics to improve social selling. HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you.  LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s... [...]

Social media plays an important role in improving your branding and sales efforts. It works as a connecting platform and enables the organizations to connect with more people. In social selling too the team work has a vital role. The Digital Marketing Institute’s Megan Wells has shared eight techniques for social selling team success. Wells says, “By leveraging social media to interact with prospects directly, social selling is proven to drive new leads, foster relationships, and improve overall productivity. In this article, we explore 8 social selling techniques that sales leaders... [...]

The concept of social selling has evolved with the evolution of social networks.  It is a process of developing relationships as part of the sales process. Social selling takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest. To boost your social selling, LinkedIn is one of the most important networks as it has around 500 million users and 106 million monthly active user base. HubSpot has published a short guide to social selling on LinkedIn featuring tips to use this network for social sellng. Sharing some useful LinkedIn profile tips for salespeople, HubSpot columnist... [...]

Leslie Ye says, “Social selling is a hot topic — and with good reason. According to Forbes, 79% of salespeople who take advantage of it outsell their peers. If you’re unconvinced, maybe these stats will do the trick: 54% of salespeople have closed a deal as a direct result of social media. 72% of B2B buyers used social media to research a purchase in 2014. 53% of buyers said they rely on peer recommendations to help with vendor decisions. Unfortunately, salespeople aren’t as well-versed in social selling as they could be — only 7% of sales executives say they’ve received... [...]

Max Altschuler says, “Can you sell when you’re on vacation? Sure you can … but dragging out your laptop and taking calls from the beach is sure to annoy your family. There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf. Instead of thoughtlessly scribble an out-of-office reply five minutes before you board the plane, put a few more minutes of thought into what you write. The right words in your out-of-office reply and your signature could spark prospects’ interests and lead to a sale down the road. Here’s... [...]

Emma Snider says, “If you haven’t started incorporating social media into your sales process, you’re not alone.According to a survey from PeopleLinx, only 31% of sellers currently use social to sell. But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come. For instance, 79% of salespeople who actively engage on social media outperform their peers, and over half of buyers consult social channels as part of their research processes — up from 19% in 2012. While there’s no shame in not being a social seller... [...]

Jill Rowley says, “Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding. Sales reps and leaders eager to embrace the next generation of selling tactics often jump in with both feet. While this enthusiasm is great, sometimes they dive in before they understand what social selling really is, or what they’re trying to achieve. This is a recipe for disaster. So instead of another piece listing the benefits of social selling and the results that can be reaped through social selling tactics, I thought I’d combat some of the... [...]