The latest article on ‘Marketing Land’ is titled “Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random”. Martin Beck says, “Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, based on a survey of 1,100 residents of the United States. As we reported last week, the... [...]
Archive for the 'Twitter Advertising TIps' Category
The latest article on ‘Website Magazine’ is titled “Twitter Rebrands Its Ads API”. Allison Howen says, “After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers achieve greater ROI through Twitter Ads. Since its launch, however, the network of partners has expanded past just advertising, leading Twitter to change the Ads API name to The Twitter Marketing Platform Program. The new program includes not only... [...]
The latest post on ‘Mashable’ is titled “Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook”. Samantha Murphy Kelly says, “Twitter is testing a major profile redesign that’s very reminiscent of Facebook and Google+. Mashable assistant features editor Matt Petronzio spotted on Tuesday a huge update to his Twitter profile page, with the main picture and bio scaled to the left and significantly more real estate dedicated to the header photo. The revamped tweet stream is also a departure from its signature look. There is a greater focus on photos and... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Do Contests Work on Twitter?″. Baer says, “I did some research on Twitter contests by pulling the most engaging tweets from Twitter accounts for more than 12,000 companies for the month of January. There was a lot to learn from these tweets: Fashion is big. Sports & music can really get people going. But the #1 way to get engagement on Twitter”. Do Contests Work on Twitter? Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest post on ‘ReadWrite’ is titled “How Twitter Plans To Get More Users”. Selena Larson says, “Twitter is suffering from slow growth, even as its revenues increase. To appeal to a larger audience and retain the users it already has, the microblogging service is already planning ways to make it easier for people to find and follow specific topics and conversations, as well as improvements to its private messaging feature. In its earnings on Wednesday, Twitter reported a nine billion decrease in “timeline views,” Twitter’s version of pageviews. While timeline... [...]
The latest post on ‘ReadWrite’ is titled “The Not-So-Secret Black Market Of Twitter Handles”. Selena Larson says, “Naoki Hiroshima survived an Internet security nightmare earlier this week, though not without first acquiescing to the demands of the person who hacked him. Someone claimed to obtain the personal information and passwords of Hiroshima’s GoDaddy and PayPal accounts, changed them, and held the accounts as hostage. All he asked for was one thing: access to Hiroshima’s Twitter account. Hiroshima’s account is one of the very few precious accounts that are only... [...]
John Chow’s latest blog post is titled “Two Cool Words To Get More Retweets On Your Tweets”. Chow says, “If you’ve not been using twitter to engage your target audience and promote your blog, you’re making a big mistake. But this post is not about getting twitter followers or getting into social media generally. Instead, I want to quickly show you how to motivate your followers to retweet your tweets easily. Now, these methods have been scientifically proven and it works. However, bear in mind that a lot of changes are going on. In fact, the trends on twitter are shifting tremendously.... [...]
The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”. Matt Swan says, “The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel. In order to establish the ROI associated with each channel, it is important to understand the influence of each leading to the customer’s eventual purchasing decision. When looking at executing an effective attribution model, key factors must... [...]
The latest article on ‘Website Magazine’ is titled “36% of Tweets Contain Links, Top Brands Love Twitter”. Pete Prestipino says, “Social media analytics solution Simply Measured has published a new report which reveals that the top 100 brands are actively participating on Twitter and are seeing some positive return on their involvement. The study indicated that 92 percent of brands tweet an average of 12 times per day, and nearly all top brands are active (98 percent). What’s more, the study shows that consumers are following brands on Twitter, with top brands audiences... [...]
The latest article on HubSpot blog is titled “Twitter Releases Card Analytics: Here’s How to Use ‘Em”. Ginny Soskey says, “If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I’d bet that most people on the platform would do it. More followers? More clicks? More retweets? All without any work? Sounds like a marketer’s fantasy. Well, I hate to break it to you, but there’s nomagic wand … though we now have the next best thing. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter... [...]