The latest article on ‘MarketingProfs’ is titled “Five Big Social Media Trends for 2014”. Aaron Everson says, “2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter 2014, it’s important not only to look back at the past year to determine what worked and what didn’t in social but also to think about the year ahead: What major trends will persist, which new ones will arise, and how can social marketers make the most of the changing... [...]
Archive for the 'Social Media Marketing' Category
The latest ‘Econsultancy’ blog post is titled “42% of online adults in the USA use two or more social networks”. Christopher Ratcliff says, “Facebook is still the dominant social site in the USA, but even more adults are now signing up to multiple platforms. These findings come from Pew Internet’s latest research, based on a sample of 1,800 adults. Currently 73% of online adults now use social networking sites, and with our friendship groups, colleagues and professional connections scattered across even more social networks than ever before, it has become a... [...]
‘4 Ways Personal Social Media Profiles Boost Your Brand’s Presence’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “4 Ways Personal Social Media Profiles Boost Your Brand’s Presence”. Sam Lowe says, “Standing out on social media with your brand today is difficult. That’s true regardless if you’ve had an ongoing social media presence for years or if you’ve just created your brand’s first Twitter profile. Established brands on social media struggle to stay relevant and newcomers to social media have to cut through a huge amount of noise to get noticed. It goes without saying that every brand should have a primary company presence... [...]
The latest ‘Econsultancy’ blog post is titled “How Facebook news feed changes will affect your brand”. Christopher Ratcliff says, “Facebook has revealed that organic reach for brands will fall short, if it hasn’t begun to do so already. In a recent tweak to the news feed algorithm, Facebook has begun to prioritise content from the people that user’s engage with the most, ensuring content from a ‘liked’ company’s Facebook page will become a negligible presence. In a press release from December, Facebook urges marketers tobuy ads instead of merely relying... [...]
The latest article on Business Insider is titled “Facebook Is Putting The Fate Of Its Advertisers In The Hands Of Its Users”. Richard Feloni says, “When Facebook announced in December that its algorithm change would prioritize “high-quality content,” publishers and advertisers waited to see what that actually meant. Well, CEO Mark Zuckerberg confirmed that those surveys in your News Feed may be more important to the company than you think. Facebook users themselves will be determining what is “high-quality” and what is not, at least partially“. Facebook... [...]
The latest post on ‘Mashable’ is titled “Facebook Buys India Startup to Bolster Mobile Apps”. Bhuma Shrivastava says, “Facebook Inc. (FB) acquired a technology startup in India as the largest social-networking service seeks to bolster its presence among mobile-device users.Facebook bought Little Eye Labs, which develops tools that Android application developers can use to analyze and enhance efficiency of mobile apps, the Bangalore, India-based company said on its website. Financial terms weren’t disclosed for Facebook’s first purchase in India and Carson Dalton,... [...]
The latest post on ‘ReadWrite’ is titled “Are There Too Many Social Networks?”. Selena Larson says, “New social networks are cropping up all over the Internet, spawning like rabbits keeping warm during a polar vortex. Jelly, the highly-anticipated app cofounded by Twitter’s Biz Stone, was finally revealed on Tuesday. Turns out, it’s just another social application that its founders claim is “a new way to search.” With Jelly, users connect with the friends and followers they’re already connected to on existing social networks and then upload a photo just to ask: “What is this?” Jelly... [...]
The latest post on ‘ReadWrite’ is titled “What CES 2014 Is Really About: Your Connected Future”. Dan Rowinski says, “You’re at the doctor’s office for your annual check up. At the end of the physical, the doctor gives you a prescription to take to the pharmacist … and a smartwatch. The doctor tells you that it wants to monitor your heart rate and activity for the next several weeks to determine a baseline of your health and fitness. If the doctor is concerned with your heart, she might also give you a sensor that is injected into your bloodstream. She says that this... [...]
MarketingSherpa has published an article titled “Does email produce an ROI?”. Daniel Burstein says, “‘Gamification. Big data. Social local mobile marketing. As we kick off 2014, be ready for more hype about marketing tactics. While everyone who writes about the marketing industry gets giddy about what could be, in this week’s chart, we wanted to focus on what already is. Let’s take a look at the tried-and-true tactic of email marketing. Is it producing an ROI?“. Does email produce an ROI? MarketingSherpa [...]
The latest article on ‘MarketingProfs’ is titled “Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles”. Ayaz Nanji says, “Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project. Pew found that 73% of online adults now use a social network of some kind, and 42% use multiple social networks. Among those who use only one major social network, 84% say Facebook is the platform they frequent, 8% use only LinkedIn,... [...]