Brandon Verblow says, “Poor quality inventory and lack of transparency are problems for the digital ad industry. My colleague Susan Bidel and I have recently published reports that show how the related problems of fraud and lack of viewability result in wasted spending by marketers and a lost revenue opportunity for quality publishers. For further detail, clients can read Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US) and Poor Quality Ads Cost US Marketers $7.4 Billion In 2016. While not an issue of ad fraud or viewability per se, recent concern over YouTube... [...]

The Video Success Summit is finally ready to begin. The speaker list and the agenda are finalized, and this free online webinar series starts tomorrow. In this online conference, experts will share their strategies for effectively using video to build your business. If you haven’t signed up for your own free access pass, make sure you register now: Video Success Summit. You’re going to experience 4 amazing days packed with value, learning from some of the most successful people in video. The 30+ sessions will give you over 30 hours of step-by-step strategies – your biggest problem... [...]

When you are talking about marketing videos, the winner is this one: Dollar Shave Club. By the way, there’s a transcript of the video on the page, too. Why is it called the most successful video? • This video launched a membership service in 2012 by going viral. • It has had over 23 million views. • It delivered 12,000 new customers in the first 48 hours. • It and subsequent marketing helped the owner sell Dollar Shave Club for $1 billion last July. Video, done right, can be a powerful driver of your business success. If you want to convert more prospects into customers or sell more... [...]

Friday, Neil Napier and his business partner, Justin Sardi have a product launch coming up. It’s called Video X. There’s not much known about the product yet, but it relates to placing ads on YouTube for low-cost clicks to your sales page. As often happens in product launches, they are providing free training this week on topics relating to YouTube ads. There is one video available now, along with a PDF, The YouTube Ads Cheat Sheet. After about 5 minutes of introduction, the video has about 5 minutes of detailed explanation of how they put together their successful YouTube ads campaign.... [...]

Three experienced product developers (Stefan van der Vlag, Rohan Chaudhari and Harshal Jadhav) have joined together to create a game-changing video player they call Social Vidio. They will be opening the doors at 11am EDT today. Here’s the most important new capability. Two-step opt-ins (having the person click saying that they are interested before providing their contact information) have been shown to increase conversions dramatically, in some cases, up to 785%). No video player has ever offered this ability in the past, but Social Vidio does. This simple technique (used by top marketers... [...]

Sam Bakker is releasing VideoSkins at 11 AM EDT today, July 22, 2015. This new video software will quickly create call to actions inside of your videos. It also lets you easily build, customize and manage your own video players using its impressive web-based drag and drop player builder. VideoSkins includes: • Beautifully designed ready-to-go video “skins” (templates), that you can use as they are or you can edit them however you choose. • The ability to capture more leads from each video you make because the call to action is done right. • The ability to add proven lead generation... [...]

Greg Finn says, “Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content. This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video and the announcement that 1 billion video views are occurring everyday on Facebook. Other studies have shownthat Facebook’s video platform drives higher... [...]

Richard Joyce says, “US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, will grow at a modest 1% CAGR over the same period. Forrester just released the latest US Online Display Advertising Forecast report, which details why the online display industry will have video and mobile to thank for the double-digit growth rate: Video advertising will represent nearly 55% of online display advertising revenue on desktop by 2019. Its growth will be cannibalizing primarily static... [...]

Luca Paderni says, “Forrester’s Western European Online Display Advertising Forecastprojects that online display advertising spend will rise at a CAGR of 10.3% between 2014 and 2019, jumping from €7.3 billion to €11.9billion. Two factors will account for the double-digit growth rate: Mobile display will pick up quickly over the next five years, with tablet taking off full speed in virtually every European market. With their larger screen real estate and growing role in customers’ path to purchase, tablet-based ads will grow at a 40.5% CAGR over the period, attracting a third of... [...]

David Moth says, “Spending on digital video in Europe has increased by 42% over the past year, with agencies shifting budget from other digital channels to support their video activity. The survey, conducted by Adap.tv among 175 ad buyers and publishers, found that 48% of agencies have shifted adspend from display, 33% from print, and 10% from search. However there were still concerns around the ability to properly measure how many people are exposed to video ads online. Ad viewability emerged as the top concern for more than two-thirds (67%) of European agencies, while ad verification and ad... [...]