Creating good YouTube content is crucial for capturing viewer attention and building a loyal audience. High-quality videos enhance engagement, boost channel growth, and establish a strong online presence. Search Engine Journal contributor Ben Steele has published an article explaining why making a good YouTube video is hard and four tips to create quality YouTube content. He says, “Good videos on YouTube must begin with knowledge of your audience, passion for and knowledge of your subject matter, and love of the craft of video production. That might sound a little wishy-washy but it’s... [...]
Archive for the 'YouTube Marketing' Category
YouTube monetization allows creators to earn revenue through ads, memberships, and sponsored content on their channels. It requires meeting platform criteria like subscriber count and watch hours to unlock earning opportunities. The latest ‘HubSpot Marketing’ video is titled ‘The Latest Ways to Monetize on YouTube!’. This video covers the following: Two Truths about Monetization Three Truths about Monetization Native Monetization New Feature – Communities New Feature – Community Hub New Feature – Hype New Feature – Auto-Dubbing Feature... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube Updates for 2025: What Marketers Need to Know’ featuring Sean Cannell. This episode covers the following: Why Marketers Need to Pay Attention to YouTube Right Now YouTube Content Trends: Authenticity and Simplicity YouTube Content Trends: Long Form Content and Connected TV (CTV) Viewing YouTube Content Trends: Shorts YouTube Content Trends: Vertical Livestreams YouTube Content Trends: Shopping YouTube... [...]
YouTube SEO optimizes video content to improve visibility in search results, attracting more viewers and boosting engagement. It involves using targeted keywords, optimizing titles, descriptions, and tags, and enhancing video quality and user interaction. Search Engine Journal contributor Ben Steele has published an article on YouTube SEO and how you can rank higher on YouTube. He says, “Ranking on YouTube is only one part of a complex relationship between you, your content, and your audience. If you want to build a successful YouTube strategy, then you must expand your thinking beyond ranking. How... [...]
Text-to-image AI tools convert written descriptions into detailed visual representations, enabling creative expression and rapid prototyping. These tools are widely used in design, marketing, and entertainment to generate unique, customizable imagery. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text-to-Image AI Tools for your Small Business’. This video covers the following: Overview of Text-to-Image AI Tools Getting Started with Midjourney Virtual Try-on Magic with Pic Copilot Rapid Product Concept Generation Image Editing and Enhancement Ideogram... [...]
Text-to-video AI tools transform written content into engaging video formats, streamlining content creation for marketers and educators. These tools save time, enhance audience engagement, and enable scalable production of dynamic visual content. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’. This video covers the following: Intro How to Use Text-to-Video AI Tools Overview of Text-to-Video AI Tools Step 1: Generating the Initial Text Prompt Step 2: Creating AI-generated Images Step 3: Converting... [...]
HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025. She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday. I think one way to explain this is that on the weekends, consumers are burnt out from the week and looking for entertainment. The weekend also gives consumers more time to explore the platform and discover their favorite content. Other video platforms like TikTok and Instagram focus on short-form content, making it... [...]
AI-powered tools for video content creation in 2024 enable automated editing, scriptwriting, and personalized video production at scale. These technologies streamline the creative process, allowing marketers and creators to produce engaging, high-quality videos faster and more cost-effectively. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’. This video covers the following: Overview of Text-to-Video AI Tools Step 1: Generating the Initial Text Prompt Step 2: Creating AI-generated Images Step... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Build Messages That Build Buy-In’ featuring Tamsen Webster. This episode covers the following: Why Marketers Struggle to Effect Change Effecting Change, Step 1: How to Identify Where Change Needs to Happen Effecting Change, Step 2: How to Tie Change to Existing Beliefs Effecting Change, Step 3: Communicating Change. Social Media Examiner [...]
The latest ‘HubSpot Marketing’ video is titled ‘How to Monetize on YouTube for Small Channels’. The video covers the following: Two Truths about Monetization Three Truths about Monetization Native Monetization New Feature – Communities New Feature – Community Hub New Feature – Hype New Feature – Auto-Dubbing Feature Upgrade – YouTube Shorts External Monetization YouTube Shopping (Turning External into Native) New Feature – Gifts. HubSpot [...]