According to a Business Insider report, YouTube may raise the prices it charges advertisers on “reserved” inventory. The site has reported that this change is the result of brand safety issues YouTube faced recently. Mike Shields says, “The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. That’s according to people in the advertising industry who work with YouTube, help place ads on websites, or buy inventory for advertisers. YouTube owner Google has notified industry participants of the coming... [...]

If you want to build you audience for pennies, Kevin Fahey is offering training in how to become an effective advertiser on YouTube and Facebook. Fahey says he and his students have bought 1,000 Views For $1.00. And in this new training, he wants to show you how he did it. Ads creating traffic for your site start the process of collecting leads; the more traffic, the more people sign up and become leads. That’s why cost of traffic is important. With traffic this cheap, you can buy a lot more traffic and gather more leads. Kevin Fahey has driven a lot of traffic to his websites. Since 2007,... [...]

YouTube has announced detailed guidelines for the content that is eligible for ads. The video network has taken tough steps against hateful content, inappropriate use of family entertainment characters and incendiary and demanding content. To help content developers come out with right video content, the company has launched New Creator Academy course. Ariel Bardin says, “Keep in mind that even if your video is approved for ads, what’s right for one brand may not be right for another. A home cleaning brand and a beer brand will likely choose to target very different audiences. Today, we’re... [...]

According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of saying everything in 30 seconds, bumper ads can allow brands to piece together a story over a period of time – the only difference being a series of separate ads as opposed to a single one. In fact, this approach could be why bumper ads are more effective... [...]

Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content. Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing... [...]

Cara McGoogan says, “YouTube is cracking down on users that post extremist and pirated videos by cutting off adverts for accounts with under 10,000 viewers. The Google-owned video website will block advertising from appearing on channels that have not reached the threshold, in an attempt to stop people profiting from stolen and inappropriate content. It comes after major brands pulled business from YouTube over fears they were funding terrorism and illegal activity due to Google’s failure to police its videos. The British Government as well as Tesco, Royal Bank of Scotland and McDonald’s... [...]

Sophia Bernazzani says, “Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the first letters of the alphabet. Thanks to the internet, it’s easier for prospects and leads to find businesses by simply conducting a search or checking out social media. In fact, 81% of shoppers conduct online research... [...]

Over the last few days we have told you about the training videos (case studies of successful YouTube ads). These case studies were produced by Neil Napier and Justin Sardi. Yesterday afternoon, they released their third case study here: Video Introduction to YouTube Advertising. This one is about eCommerce, to show you how they revived a dead eCommerce store, using a $10 buy of YouTube ads. Napier and Sardi have received some very favorable feedback about these video case studies. Some people have shifted their focus from Facebook and other ad platforms to work with YouTube ads. Today, 11th December,... [...]

Neil Napier and Justin Sardi have released their second training video on using YouTube ads to build your traffic and conversions for your online business. This new video shows you a step-by-step method to increase your traffic to your site by using re-targeting. With YouTube retargeting ads, they have found that they now can spend 1/4th of what they formerly spent on Facebook ads and still get the same results. If you aren’t familiar with YouTube ads, that’s not surprising. Many people don’t know about it. And because of that: • YouTube is still an untapped traffic platform,... [...]

Friday, Neil Napier and his business partner, Justin Sardi have a product launch coming up. It’s called Video X. There’s not much known about the product yet, but it relates to placing ads on YouTube for low-cost clicks to your sales page. As often happens in product launches, they are providing free training this week on topics relating to YouTube ads. There is one video available now, along with a PDF, The YouTube Ads Cheat Sheet. After about 5 minutes of introduction, the video has about 5 minutes of detailed explanation of how they put together their successful YouTube ads campaign.... [...]