Being trusted by your customers is one of the most important things a brand seeks to achieve. But especially when you are new as a brand it becomes a challenge to make people trust you. Shopify contributor Ana Gotter has shared nine ways brands can gain customer trust even though they don’t have much sales on their record. Gotter says, “Imagine visiting a new online store for the very first time. You know nothing about the brand, the quality of its products, or commitment to customer satisfaction. Like most shoppers, you’d probably search for reviews from past customers, looking... [...]

Constant improvement in your sales indicates the successful implementation of your marketing strategies. You can continue to strengthen your sales by integrating different tools into your marketing process. Shopify contributor Mark Hayes has shared seventeen social media marketing strategies to grow your online sales. Hayes says, “When used effectively, social media can produce major benefits for your business. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. Beyond helping businesses boost online... [...]

Digital Commerce Institute has announced the ‘Get More Sales with Webinars’ course with Tim Paige and Copyblogger’s Sonia Simone. The course is aimed at helping marketers improve their online sales. The Digital Commerce Institute team says, “Selling isn’t something that just happens. You need to create the right environment. When we put this course together, Tim really wanted to make sure we were giving you everything you need to finally succeed with sales. Our course covers: How to design a presentation so that selling feels natural (not weird or awkward) How to “fill... [...]

Increasing sales is the ultimate goal of any brand. For constant sales improvement you need to come out with compelling offers that make customers buy your products and services. HubSpot columnist David J.P. Fisher has shared five  functional skills that can help you achieve sales success. Fisher says, “Successful salespeople create and facilitate relationships with their prospective customers. They use those relationships as bridges to provide insight into the customer’s buying process. And, ultimately, they position themselves as the solution to prospects’ challenges. It’s not about... [...]

Your sales can be strengthened with the right approach and by offering personal treatment to your prospects. An effective sales presentation can be developed by observing the sales tactics adopted by your co-marketers. The PPTTOP team has published an infographic detailing the anatomy of a perfect sales presentation. Clemence Lepers says, “Top performers know that presentations can have a huge impact on their business. Because the truth is, when you start deliver top-tier business materials, you’re able to: Design clean slides that grab – and keep – people’s attention (adios text-heavy,... [...]

With rising sales channels, many a times for marketers it becomes difficult to decide which channel would work best for them to reach out their prospects. HubSpot’s Aja Frost has shared 20+ sales experts’ opinions on best ways to reach out the prospects for the first time. On using email for the initial communication, Frost says, “The majority of experts recommended starting with an email. “An initial email usually makes more sense because it doesn’t require [the prospect to] answer at the moment they receive it,” writes Robert Graham, author of Cold Calling Early Customers. Plus,... [...]

A well-planned sales funnel creates the right base for increasing your online profits. It helps you create a step-by-step process that leas to more sales. ReadWrite contributor Frank Landman has shared an eight step guide to create a sales funnel that helps you to make more sales online. Landman says, “No matter how great your offers are, if you’re not extending those offers to the right people at the right time, your sales will remain flat. A well-structured sales funnel will deliver these offers correctly. If you’ve tried everything else but you’re still struggling with sales, your... [...]

ReadWrite columnist Frank Landman has shared an eight-step guide to creating a sales funnel that can help marketers make more profit. Landman says, “Your sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are. For instance, when a lead is still in the research phase, you can market to them with information to help them make the decision... [...]

Business 2 Community team is hosting a webinar on ‘Building Your Revenue Strategy aka Getting Serious About Selling Your Expertise’ on Thursday, June 14 at 2.00 pm ET. The B2C team says, “Which activities are you consistently taking that are likely to produce revenue? It’s a question I ask all of my clients. If you don’t have an answer, you’re not alone. In fact, you’re in the majority. If you do have an answer, passive referrals don’t count (sorry about that). Building a revenue strategy starts with vision and foresight, and comes to live with consistent and repeated... [...]

Effective communication skills help you establish rapport with your customers. It is a way to make them want to buy your products and services. HubSpot columnist Leslie Ye has shared 10 communication skills that can help you improve your sales by establishing better customer relationships. Ye says, “Before you immerse yourself in buyer personas, case studies, and Marketing collateral, work on these skills to ensure that when you’re talking to a prospect, you’re sending the right message. 15 Crucial Communication Skills for Salespeople to Have 1. Pay full attention We’re all busier... [...]