There’s often a gap that happens from Marketing qualifying a lead to Sales getting a purchase. But what’s supposed to happen inside that gap? And who’s responsible for it? MarketingProfs is hosting a webinar ‘How to Create a Sales Enablement Process That Converts’ on Wednesday, September 28, 2022, at 12.00 pm ET. The MarketingProfs  team says, “In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer’s journey. In this fast-paced session, you’ll learn: The... [...]

HubSpot contributor Aja Frost has published an article featuring 85 key sales statistics to sell smarter in 2022. She says, ” The best sales efforts tend to be informed by trends within the broader sales landscape. That’s why staying on top of key sales statistics is so crucial for salespeople looking to prospect effectively, research incisively, conduct well-received outreach, and remain as productive as possible. To help sales professionals get there, we’ve compiled a list of facts and figures currently shaping the practice in 2022 — including information pulled from HubSpot’s... [...]

A sales letter has to be sharp and persuasive. It should be able to help you grow your business. Copyblogger founder Brian Clark has published an article ‘The Greatest Sales Letter of All Time’. He says, “The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times. Here’s how it starts: Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike,... [...]

Whether you are selling products or services, B2B or B2C, pros everywhere face the same sales challenges. IMPACT’s Melissa Prickett has published a new guide ‘The 5 Most Common Sales Problems — And How To Solve Them‘ highlighting some common sales pain points. She says, “The sales industry is full of myths and misperceptions. If you’ve never worked in sales, you likely have an image of a used car salesman in your head, complete with a phony smile and aggressive sales pitch. Sure, there are some industries where that’s the case, but that’s generally an outdated exaggeration. In... [...]

Guided selling is the process of analyzing current sales, historic sales, and customer data to help sales reps provide tailored product recommendations to customers and increase the likelihood of conversion. HubSpot has published an article explaining guided selling and five best software tools. Doug Bonderud says, “Guided selling is similar to solution selling, in that it uses collected sales and customer data to offer recommendations about products or services that meet consumer needs. In practice, this approach leverages AI-driven data analytics tools capable of combining current market... [...]

Effective advertising helps you to capture more leads and make more sales. Neil Patel has published a new video ‘Here’s an Ad Hack That Will Produce Instant Sales’ sharing an ad strategy to increase sales. He says, “Here’s an ad hack that will produce instant sales. It doesn’t matter if you’re in B2B or B2C, this works. It works so well, I’ve been using it for over five years and I haven’t seen a slowdown from it. And best of all, it’s responsible for 6% of my sales. I know that sounds small, but every little bit adds up. And there really... [...]

HubSpot has published a new video ‘The Ultimate Guide to Creating a Sales Process’ to help you learn the process of making more sales online. The HubSpot team says, “Have you ever thought about what all goes into creating a sales process? It can look different for each buyer, so in this video, we’re sharing the steps to create a sales process along with key information and tips from sales professional Mike Montague.” HubSpot  [...]

Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. Semrush contributor Michelle Ofiwe has shared 10 Ecommerce Marketing strategies and tactics to improve your sales. She says, “Here are 10 tips to help you with eCommerce marketing: 1. Maximize your Email Campaigns Email marketing campaigns are a fantastic way to encourage direct contact between your company and your clientele. Customized emails provide a more personal reach than social media. There... [...]

A sales process refers to a series of repeatable steps a sales team takes to move a prospect from an early-stage lead to a closed customer. HubSpot has published ‘The Ultimate Guide to Creating a Sales Process’ to help you create a strong sales process. The HubSpot team says, “We’ve created this guide to help you find the best tactics to build a sales process tailored to your business that works for your sales team and target audience. Sales Process Steps How to Improve Your Sales Process How to Map the Sales Process Sales Process vs. Sales Methodology Common Sales Process... [...]

Blogging can be a key element in your business growth. It helps you expand your network and get new customers. Shinobi from Exposure Ninja has shared four useful tips to help you make more sales using your blog. He says, “You’re writing about a topic closely related to your product or service, showing people you’re an expert in it, and then giving them chances to convert into customers throughout the post. That’s the essence of blogging for profit… but how is it done? The 4 golden rules of blogging for profit 1. Don’t write boring headlines In blogging, there’s nothing worse than... [...]