MOZ team says, “With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today’s Whiteboard Friday, Rand puts his recommendations into the context of today’s SERPs“. How Much Keyword Repetition is Optimal MOZ Blog  [...]

The better you understand the niche you are marketing in, the better you will be able to sell effectively in that niche. That’s the principle behind Niche Genetics Expert, just released by Abbas Ravji This new web-based software that you access with your browser helps you get an in-depth understanding of your niche, showing you: • A complete, in-depth analysis of Google’s ranking algorithm as it applies to your niche • Complete Keyword & Niche Research, so you can focus on the high-traffic/low competition keywords that will deliver you the most traffic and the best-targeted... [...]

MOZ team says, “When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, or are we targeting very narrow keywords where it’s pretty clear what the searchers were looking for? Those different approaches, it turns out, apply to content creation and site architecture, as well. In today’s Whiteboard Friday, Rand illustrates that connection”. Pinpoint vs. Floodlight Content and Keyword Research Strategies – Whiteboard Friday MOZ Blog  [...]

Brad Shorr says, “If SEO had existed in Shakespeare’s day, the playwright might have written, “The fault, dear colleague, is not in our stars, but in our website’s poor optimization.” A poorly optimized website cannot serve its purpose. Many factors go into on-site optimization, but three items stand out as being not only crucial but also frequently shortchanged or completely overlooked. Let’s examine each and discuss how you can give them their due and dramatically boost your SEO performance. 1. Keyword Pitfalls Keywords should be made of sterner stuff. Keyword... [...]

Niche Genetics is a complete research, analysis and reverse-engineering tool that will show you every modification needed to get your site ranked for the most useful keywords for your niche. With its help, you can outsmart the other marketers in your niche and rise in the search results, reaping the free traffic that comes from your elevated position. All you have to do is specify one main keyword. Niche Genetics will take it from there and do the rest of the analysis for you. And it works fast. The analysis only takes minutes, not hours. Niche Genetics is a web-based application that cuts your... [...]

Brian Howard found that ranking for keywords wasn’t necessarily as profitable as the guides and gurus lead you to believe. Even though he ranked very high, he wasn’t getting the traffic that people had taught should be expected. He set out to determine what was wrong and what could be done to correct it. The result is Ultimate Keyword Conversions. He found that by using Google Webmaster Tools in new ways, he could uncover a lot of keyword information that most marketers never know about. You see, a lot of the data Google provides can be misleading or distracting. You need to get below... [...]

Authority sites, the sites respected by the search engines and getting thousands of visits each day know their market; that’s how they got to be authority sites. Wouldn’t it help your own site to know behind the scenes information about what searches are directing people to the authority sites? With that information, your could tailor your own site’s content to address the concerns those searches represent. SEO Commander software pulls back the curtain so you can profit from the search information authority sites have that you don’t. This new software lets you discover the... [...]

The SEOPressor team (Daniel Tan and his assistants) did a case study and discovered that they were ranking for the term “LSI Keywords”. When they first ran the RankReveal report for their site, they were surprised that this keyword showed up among the top 100 keywords their site ranked for. With this new insight, they decided to build a keyword course on the topic of “LSI Keywords”. They built some internal links in their site and then published a press release for the course. As a result of their campaign, they are consistently ranking in the top 5 of Google for “LSI... [...]

Jami Oetting says, “We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they will work, year after year. In fact, Americans buy the same 150 items, which accounts for 85% of household needs. People don’t like change. And it is a battle to get someone to switch to an unknown brand. When a client is looking to launch a new product, get into a different market, or open a new store location, the odds are stacked against him. Consider this: Only 3% of consumer packaged good exceed the sales... [...]

Rachel Sprung says, “While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. So I’m going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you’ll be able to establish and execute a strong keyword strategy that helps you get... [...]