Lead generation is the lifeblood of business, fueling growth and sustainability. Through targeted strategies and compelling content, businesses attract potential customers and nurture them into valuable leads. Effective lead generation cultivates relationships, converts interest into action, and drives revenue. HubSpot has published the latest ‘If We Started a Business Today, Here’s How We’d Get 100k Leads/Month’. The HubSpot team says, “What would you do if you were building a marketing engine right now? Kipp and Kieran... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Lead Generation Funnel Strategy: From Idea to Execution’ featuring Alisha Conlin-Hurd. The SME team says, “Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? Explore how to build lead generation funnels that convert.” Social Media Examiner              [...]

Lead Management is the process of acquiring and managing leads until the point where they make a purchase. HubSpot contributor Claudia Martinez Monsanto has published an article featuring useful strategies to manage your sales leads. She says, “Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future. Best Practices for Lead Collection 1. Diversify lead sources. As mentioned earlier, a continuous flow of leads is essential to company growth. But what... [...]

This is a reminder for the MarketingProfs webinar to be held on January 18, 2023.  MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable webinar, and learn how... [...]

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. HubSpot has published ‘Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way’ featuring useful ways to use inbound marketing for generating leads. Lindsay Kolowich Cox says, “When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve... [...]

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free (no-pitch/no-sales) webinar with demand generation expert Kenda Macdonald. Some lead magnets are far better than others. And good lead magnets should do much more than attract your prospects and collect leads. Join us for this practical and actionable... [...]

Form conversion occurs when a visitor successfully submits a form on your website. This form can be for a newsletter, special offer, or to make a purchase. HubSpot contributor Diana Urban has published an article featuring 10 form conversion optimization tips to generate better leads. She says, “If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion. 1. Move your form above the fold. Conversion forms should be above the fold on your landing page. That... [...]

A B2B marketing funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter. MarketingProfs contributor Benjamin Boman has published an article featuring six lead generation tools to improve ROI on your B2B marketing funnel. He says, ” Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible. One concrete way to do so is to see how you can reduce the amount of waste of potential leads... [...]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]