Lead generation is a complex process which requires a blend of creativity, solid information and a call for purchase. HubSpot columnist Richard Stephens has shared seventeen strategies to help businesses generate more leads. Stephens says, “What can the modern business do to protect its future and get new leads without cold calling? The good news is that it doesn’t involve a circus act or shameless begging of any sort. The bad news is that it requires a completely different way of thinking and some serious energy and hard work. Here are 17 alternatives to cold calling salespeople can... [...]

HubSpot columnist Kristen Baker has shared twenty-two examples of the lead generation forms that can help marketers convert more leads. Baker says, “That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions. While reviewing the following examples, be sure to keep an eye out for themes — many of these forms employ common, effective tactics that you can apply to your own. 1. Slack Slack keeps things simple with their multi-step lead generation form. The form... [...]

The HubSpot team has published a free ebook called ‘An Introduction to Lead Generation’. This ebook teaches some of the best ways to generate more leads for a business. The ebook covers the following: How to define and qualify a lead The mechanics of lead generation How to promote your lead generation campaign Resources to start your own campaign Examples from HubSpot and additional companies. An Introduction to Lead Generation HubSpot  [...]

When it comes to extraordinary success in the tech industry, we think of Apple as an outstanding brand. With its innovative products the company has become first company to reach $1 trillion in stock market value. Entrepreneur contributor Gregg Schwartz has shared four marketing and lead generation lessons from Apple. Schwartz says, “Here are a few of the key lessons from the success of the world’s first trillion-dollar company: 1. Innovation is an ideal. Apple has become an iconic company because of their culture of innovation. Starting with Steve Jobs and his visionary strategies for... [...]

The Entrepreneur magazine team has published a video featuring Ben Angel on ‘Does Your Website Have This Important Lead-Generation Feature?’. Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series. An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you’re at a loss for crafting an... [...]

Your website plays the vital role in lea generation that results into improved sales. With innovative tactics and continuous improvement you can make your site a lead magnet. HubSpot columnist Katherine Boyarsky has shared nine strategies to optimize websites for better lead generation. Boyarsky says, “The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor’s contact information. Once the visitor fills... [...]

The process of finding new business is called lead generation. Generation of new leads is one of the biggest keys to a successful business. HubSpot columnist Ryan Lynch has shared four useful ways to help marketers make lead generation a successful process for them. Lynch says, “This article will focus primarily on the step that comes after your rocks are in place -– your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1.... [...]

When it comes to social, Instagram is the platform to go for now. With increasing number of users it has become a social hub. Content Marketing Institute’s Catalin Zorzini has shared four tips to help marketers get more leads from their Instagram accounts. Zorzini says, “I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. (Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.) 1. Optimize your Instagram bio for lead generation Instagram presents a huge problem for brands. It doesn’t let... [...]

Forbes contributor Jayson DeMers has published an article comparing the inbound and outbound leads. This article can help those who are not able to decide which is right for them. DeMers says, “Let’s see how inbound and outbound marketing stack up in these dimensions. Cost According to one report from Hubspot, organizations that use inbound marketing tactics see a per-lead cost that’s 61 percent less than their outbound-centric counterparts. Why is that? Generally, outbound tactics require more moving parts, and rely on outside vendors for at least some of their execution. For example,... [...]

The General Data Protection Regulation (GDPR) is coming into effect from May, 2018. As far as marketing is concerned, it is going to affect it in various ways. Econsultancy has published a summary of its interaction with leading marketers on how GDPR will affect lead generation. Ben Davis says, “Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw? These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out. Marketers... [...]