The latest article on ‘MarketingProfs’ is titled “How You Can Generate More Qualified Leads With Google AdWords and Call Tracking”. Brad Reynolds says, “You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after a couple days or weeks… the conversions aren’t as high as you expected, and you aren’t quite sure why. Google AdWords is undoubtedly a viable medium for attracting qualified leads[1]. But to fully take advantage of... [...]
Archive for the 'Lead Generation' Category
The latest article on HubSpot blog is titled “How to Calculate Next Month’s Lead Gen Goal “. Ginny Soskey says, “Today is stressful — it’s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made it. Or maybe, despite your hard work, you came in under the waterfall line. Regardless of how this month went, today is stressful. Tomorrow, your score gets set back to zero — but first, you’ve got to figure out what your leads... [...]
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Customers are looking for a solution to their problems”. Jessica Lorenz says, “At MarketingSherpa Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads and how using A/B split testing helped him better understand his customers and use his marketing budget more effectively. Jon and the team went through the arduous process of purging a majority of the 3,000 keywords the company was bidding on in an effort... [...]
The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation”. Bruce McKenzie says, “You’re creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of the most important channels for B2B marketers? LinkedIn has documented research indicating that members of the “buying committee” are more likely to connect with vendors on LinkedIn than any other social media platform. So,... [...]
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Great results don’t always have to be complicated”. John Tackett says, “To discover what works best for generating leads in your organization, at some point, you eventually have to do two things: Wade through enough trial and error until success is the only destination left Keep the process as simple as possible on that journey to reach success For Shawn Burns, Global Vice President of Digital Marketing, SAP, keeping the company’s testing simple was instrumental in helping SAP reach some of its goals of maximizing... [...]
The latest article on HubSpot blog is titled “The Secrets to Creating a Lead-Generating Ebook”. Erik Devaney says, “Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right? Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts. Before you even begin typing, there’s a lot to do. From identifying your target audience, to brainstorming a relevant... [...]
The latest article on HubSpot blog is titled “How to Use Infographics to Get Leads From Your Website”. Diana Urban says, “Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more traffic. But did you know they can also get you more leads? By creating an effective conversion... [...]
The latest article on ‘Marketing Land’ is titled “First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles”. Ginny Marvin says, “In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when... [...]
Marketo has released a free ebook titled “Social Media for Lead Generation”. The Marketo team says, “Using social media to brand your business isn’t a groundbreaking strategy. Been there, done that? And although social is still important for branding and buzz, it’s becoming increasingly important for lead generation. Download our eBook and find out how tapping into social media channels can transform your lead generation efforts. You will learn: How social marketing is shifting away from company-to-buyer marketing Why social sharing is important and how to get your audience... [...]
The latest article on HubSpot blog is titled “Lead Gen 101: How to Create an Intuitive Website Conversion Path”. Diana Urban says, “If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website: A call-to-action – A button or text that lets website visitors (prospects) find your offer A landing page – The page that advertises your offer... [...]