Lead segmentation is the process of categorizing leads on the basis of different parameters like demographics, industry, geographical location, etc. Jeff Bullas has shared five ways to segment your leads using interactive content. He says, “Every company should segment their leads. They can be segmented based on different parameters, depending on what is most suitable for the company. Let’s see how interactive content can help you with this. 1. Consumer utility As a business, the primary motivation should be to provide your consumers with value. But as much as you’d like to, you cannot... [...]

Lead generation is about informing people about your products and services and to drive them to take interest in it. Quality lead generation enables you to take you business to the next level. Business 2 Community contributor Beatriz Redondo Tejedor has shared three ways to generate more leads in 2020. Redondo says, “Generating more leads is the first step to increasing sales. If you’re looking for ways to increase the number of leads reaching your sales funnel, here are three proven strategies. Create specific landing pages A landing page is a dedicated page created specifically as part... [...]

Building a consistent content marketing strategy can be kind of tricky. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works. SEMrush is hosting a webinar ‘How to Create (and Measure) Content for Lead Generation’ on Thursday, September 17, 2020 featuring Andy Crestodina and Ilya Onskul. Attend this webinar to: What content best fits your BOFU, MOFU, and TOFU How... [...]

Building a consistent content marketing strategy can be kind of tricky. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works. SEMrush is hosting a webinar ‘How to Create (and Measure) Content for Lead Generation’ on Thursday, September 17, 2020 featuring Andy Crestodina and Ilya Onskul. Attend this webinar to: What content best fits your BOFU, MOFU, and TOFU How... [...]

Jeff Bullas is hosting a live event ‘How to Generate Leads via Video Marketing’ on Tuesday, June 30 at 1.00 pm EST. Bullas says, “It’s all about generating leads with video marketing… On the training, you’ll learn: Why video MUST be part of your marketing? What are the key elements of a successful video marketing strategy? How to create professional-looking marketing video in minutes? As a special BONUS for joining us on the live training, you will get a HUGE 50% discount on InVideo – an easy-to-use platform for creating stunning videos for your business”. How... [...]

Social media marketing is one of the best ways to generate more leads. Pinterest has a unique place in the social media domain. By optimizing your presence on Pinterest, you can grow your business. Social Media Today is hosting a webinar ‘Driving Leads and Sales Through Pinterest’ featuring on Tuesday, June 9, 2020 at 12.00 pm ET. The SMT team says, “#SMTLive brings together social media marketing professionals from around the world every week to connect and talk about hot topics in the industry. Join us for an insightful and live-ly chat on Twitter every Tuesday from 12-1pm ET. Our... [...]

Your website’s landing pages are a crucial element for improving your marketing performance. According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads. Neil Patel has published a new video ‘96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)’ to help you improve your landing page’s conversion rate. Patel says, “You’re selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay... [...]

Data collection and measurement can help you to improve your content marketing performance. With correct analysis of the data you can improve your content marketing performance. Databox contributor Elise Dopson has shared an article highlighting 13 lead generation metrics you should measure to improve your content marketing ROI. Dopson says, “We’ve already discovered that marketers find it difficult to track the ROI of their content strategy. While increases in organic traffic are great, the way you truly connect the dots for reporting on the ROI of your content marketing... [...]

Lead generation is one of the biggest priorities for businesses. An effective social media strategy can help you to do this. Hootsuite contributor Katie Sehl has shared seven useful tactics to improve lead generation on social media. Sehl says, “Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. If they line up with your target market, it’s probably a good fit. Check out these stats for Facebook, LinkedIn, Instagram, Twitter, Pinterest, and YouTube. How to get more leads on social media Here’s... [...]

Lead generation has become easier with the emergence of popular social media platforms. Facebook and Instagram with their combined user base have formed a huge possibility for the brands to earn more leads from social meida Search Engine Journal contributor Michael Stelzner has published new podcast episode featuring Jenn Herman. Stelzner says, “Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is... [...]