Pratik Dholakiya says, “Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most common issues for small businesses is the struggle to build quality links. Lacking unfamiliarity with current SEO best practices, many small firms still fall for the infamous black hat tactics to get links. That is a mistake. You see, search engines will continue... [...]

John Doherty says, “As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe? What if I told you that I’ve seen (and helped) companies land funding off the back of solid SEO practices, including link acquisition and content creation? By integrating SEO into PR, outreach,... [...]

Aaron Agius says, “Backlink analysis is one of the most discussed and strategized search engine optimization (SEO) tasks out there. But today, there are so many relevant tools out there that backlink analysis has become a seemingly overwhelming task. The good news is, you don’t have to take all the same arduous steps the other SEOs tell you to. Here’s the savvy SEO’s guide to backlink analysis. 1. Choose your tools. First, choose your tools. There are plenty of different options out there, though most have similar features and functionality”. The Savvy SEO’s Guide to Backlink... [...]

Eric Siu says, “The introduction of Google’s Panda algorithm left webmasters and online business owners alike scrambling. The change was designed to lower the rank of low-quality or “thin” sites and return higher-quality sites to the top of the search results. But that change left business owners anxious, as they searched furiously for new and innovative ways to create the consistent and exceptional content that would protect their search rankings. The result is that it’s no longer as easy to rank online content as it once was. But, here’s a tip regarding one of the... [...]

Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years. Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities that have arisen in the last year alone, and among these changing times is the seemingly-endless world of link building in search engine optimization (SEO). Are you still doing the same link building you were doing last year, or the year before... [...]

Jacob Plumb says, “At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case. We also know that we didn’t get to where we are by spending money unnecessarily. No matter how big you get, it always pays to keep a hustler mindset. Just like every other startup, historically we’ve been forced to be creative to make up for the reality of having a limited marketing budget. In most circumstances this creativity involves scaling back initially grandiose content ideas... [...]

Barry Levine says, “When you finish reading this story, maybe your attention will still be hovering for a few seconds around this story topic. That’s the idea behind the growing realm of content discovery services like Outbrain and Taboola. Today, San Francisco-based URX steps beyond its origins in deep linking for mobile apps and introduces its vehicle for steering your attention to related ads and other material. Called AppView Carousel, it appends several text/image/link cards in a scrollable sequence at the bottom of content on mobile web pages. Although it usually provides four to... [...]

MOZ team says, “SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success“. Targeted Link Building in 2016 – Whiteboard Friday MOZ Blog  [...]

Jawad Khan says, “Over the last few years, content marketing has evolved from just being a buzz word to a genuinely profitable and scalable marketing methodology. Some of the biggest corporations and businesses around the world are investing heavily into different forms of content with great success. Recent studies show that content marketing costs almost 62 percent less than traditional paid advertising while generating three times as many leads. But not all content types are equal“. 5 Content Types That Will Generate More Backlinks and Leads Business.com  [...]

Sherry Gray says, “Once upon a time, Google guru Matt Cutts said “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop,” and the SEO community lost its collective mind. The discussion raged, with experts on both sides of the fence writing posts about the death – or not – of guest blogging and link building strategy. To add to the confusion, not long after Matt Cutts made his fateful blog post, he videoed the answer to a backlink question and indicated that search results without backlink signals are not workable. Now that... [...]