Paddy Morgan says, “Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it’s getting harder doesn’t mean that it’s dead. What does the future hold? I’m going to talk about links, but the truth is, the future isn’t really about the links. It is far bigger than that”. The Future of Link Building MOZ Blog  [...]

Russ Jones says, “It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site Explorer, Domain... [...]

Andy Curry says, “This month’s article will address how to build links to our website. This is one of the most critical aspects of search engine optimization and one of the most difficult to get right. Why Backlinks? The first point is to address why link building (also called “backlinking” or “backlinks”) is so important. Google first launched in the late 1990s with the premise that websites having lots of links from other websites is an indicator of popularity — and, therefore, a website people should see when they’re looking for that very thing”. Do-it-yourself SEO:... [...]

Marie Haynes says, “There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area. What is negative SEO? Negative SEO occurs when someone makes attempt to lower a site’s rankings in the search engines. There are multiple ways that this can be attempted”. Negative SEO: Should You Be Worried? If... [...]

Trevor Klein says, “It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable  Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from the proverbial horse’s mouth”. Announcing the All-New Beginner’s Guide to Link Building MOZ Blog  [...]

Rand Fishkin says, “One of the more interesting phenomena illustrated by Rand’s IMEC Lab project is that of “link echoes,” sometimes referred to as “link ghosts.” The idea is that if we move a page up in rankings by pointing links to it, and then removethose links, the bump in rankings often remains. In today’s Whiteboard Friday, Rand explains what’s going on. One quick note: Rand mentions a bit.ly link in this video that isn’t quite accurate; here’s the correct one”. Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links... [...]

Travis Bliffen says, “If you have a website that exists to provide useful information to readers without any intention of monetizing the traffic or peddling your product or services, you can get some pretty awesome back links. The problem is, without a monetization strategy or a promotional intent; you are not going to be rewarded for your efforts. If you are passionate about a topic and blog as a hobby, this shouldn’t be an issue, if you however are like most webmasters; you need your Web property to make some money for you. Making money is a great thing to do and if you can do it by... [...]

This is a reminder for the Return Path’s Mobile Marketing webinar on Wednesday, July 23 at 1.00 pm EDT. Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should concern themselves with the most How to know if you are listed on a blacklist Tips on how to resolve a blacklisting... [...]

This is a reminder for the Return Path’s Mobile Marketing webinar on Wednesday, July 23. Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should concern themselves with the most How to know if you are listed on a blacklist Tips on how to resolve a blacklisting issue Long... [...]

Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should concern themselves with the most How to know if you are listed on a blacklist Tips on how to resolve a blacklisting issue Long term recommendations to prevent blacklisting”. Webinar Details Organizer:  Return Path Key... [...]