LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach a premium professional audience and drive high-quality leads to your business. PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads. Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer... [...]
Archive for the 'LinkedIn Advertising' Category
By advertising on LinkedIn you get the opportunity to reach a professional audience. With the right targeting strategies you can get your desired ROI from your LinkedIn advertising efforts. Brainlabs is hosting a webinar ‘New Lead-Generating Features on LinkedIn Advertising’ on Thursday, July 16, 2020 at 1.00 pm ET. The Brainlabs team says, “Whether you tried LinkedIn a few times or you’re an avid LinkedIn advertiser, you may have missed some of the newest features on the platform – LinkedIn has stepped up its game. If you’re feeling the need to expand your audience, drive more... [...]
LinkedIn Text Ads enable you to easily create, manage, and optimize customized campaigns. With Text Ads, you can target a premium professional audience and drive high-quality leads to your business. Social Media Examiner’s new video ‘Using LinkedIn Text Ads: The Budget Friendly Option’ provides some useful information on using Liked Text Ads. The SME team says, “Looking for an economical way to use LinkedIn ads, but don’t know where to start? Worried the costs are too high? Learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn Text Ads. Ready... [...]
LinkedIn’a sponsored content, text ads, sponsored InMail and video ads can help you to reach your target audience on its network. Search Engine Journal’s Ashley Segura has published a guide to advertising on LinkedIn. Segura says, “LinkedIn used to be extremely limited with its advertising options, leaving hardly any room for advertisers to really accomplish their goals. That has since changed and will continue to change going forward, adding more freedom for advertisers. Nowadays with LinkedIn ads, you get to create ads based on what you need to achieve. With... [...]
Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will learn: Pinterest Announces New Shop the Look Collection Ads, an Updated Business Profile Format, and Global Catalogues Pinterest Makes It Easier for Groups to Organize and React to Boards Pinterest Rolls Out Improvements to Lens and Brings Shoppable Pins... [...]
Advertising on LinkedIn helps you to reach out specific groups for promoting your products and services. The biggest advantage this platform offers is – the ability to connect with people who are responsible for making key decisions. Social Media Examiner contributor Justin Kerby has shared four LinkedIn advertising mistakes that you should avoid and make most from this platform. Kerby says, “Whether you’re just beginning to use LinkedIn ads or you’ve ran a number of campaigns, the following tips will help you get better results from your LinkedIn ad spend. #1: Applying Ineffective... [...]
Creating the LinkedIn advertisements that make your prospects and click and take action is a challenging task. You can create such converting ads with a combination of right theme and the supporting graphics. The Entrepreneur magazine contributor Ted Prodromou has shared three tips that will help you to create effective LinkedIn ads. Prodromou says, “Everyone sees thousands of ads every day, so it’s hard to break through the clutter and grab someone’s attention. You need to interrupt a viewer’s thought pattern without being annoying. If you pique their interest, they’ll click on... [...]
LinkedIn’s Jae Oh has announced the addition of three new features to the LinkedIn advertising platform. The new features are: Lookalike Audiences Interest Targeting with Microsoft Bing Data Audience Templates. The new features will help the advertisers to reach out to their target audiences and enhance their business. Jae says, “One of the hardest parts of advertising is reaching the right people. With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be... [...]
LinkedIn is considered as one of the best social networks with great advertising option for the marketers. Search Engine Journal contributor Ashley Ward has published a comprehensive guide to advertising on LinkedIn in 2019. Ward says, “In order to successfully advertise on LinkedIn, your goal needs to be one of the following: Brand awareness. Website visits. Engagement. Video views. Lead generation. Website conversions. Job applicants. The most commonly used objectives with LinkedIn advertising is lead generation, job applications, and a safe-tie between video views and website visits”. How... [...]
AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies. Here’s a story to illustrate the power of this new functionality: I walked into a marketing team meeting and immediately knew there was a problem. The team was close to hitting their goal, but trending behind the curve, and it looked like we might miss it. The CMO made the decision to dump more... [...]