LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business. Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail. Focusing on ‘Targeting for Sponsored InMail’, Mehrguth says, “LinkedIn offers a wide variety of targeting for Sponsored InMail: audience targeting based on pages visited, list-based targeting directly from your CRM (customer relationship management platform) or demographic-based... [...]