MarketingSherpa has published an article titled “How organizations are segmenting subscribers”. Daniel Burstein says, “‘ Take a look around you in the office. Is everybody exactly the same? Unless you are a penguin, the answer is likely no. As an email marketer, the question then becomes how do I treat different groups of people differently? Read this chart to see which attributes your peers use to segment subscribers“. How organizations are segmenting subscribers MarketingSherpa  [...]

MarketingSherpa has published an article titled “How do you know the most effective layout and images for your marketing sends?”. Daniel Burstein says, “‘A 152% increase in revenue per email from minor template changes. As I reviewed and approved the session titles and descriptions for Email Summit 2014, these results from mobile accessory maker ZAGG got me thinking. How many marketers routinely test email layout and images to learn what really works for their audience? Read on to see the data for yourself and learn which email campaign elements are most (and least) frequently... [...]

The latest article on HubSpot blog is titled “How to Identify a Good Email List”. Dolly Howard says, “Email marketing is a crucial component to having a solid inbound marketing strategy. Whether you are promoting new offers, corresponding with newsletter subscribers, following up with automated workflows, or delighting customers it is important to ensure that you are sending to a good email list. You don’t want to develop the reputation of being a “spammer” for sending out irrelevant content to people who don’t want your emails. You can avoid this by keeping... [...]

Lee Murray says most so-called gurus of list building have it all wrong. They miss the real keys to building a list of actual buyers, he says, and peddle out-dated non-effective strategies that waste your money and your time. He intends to set the record straight in 21 and Done, his own guide to effective list-building. He says the typical squeeze page with a free offer as bait to get an email address is fatally flawed. It depends too much on luck and wishful thinking. You hope you have good enough bait and will get enough traffic that you will, one day, get enough people on your mailing list to... [...]

MarketingSherpa has published an article titled “63% say registration during purchase effective for list building”. Daniel Burstein says, “‘Only 17% of email marketers report a very positive list growth trend — rapidly growing email lists. If you’re not one of them, don’t feel bad. You’re in good (and, unfortunately, large) company. But if you want to be among the rapidly growing in 2014, read on to learn ideas about one of the most effective list growth tactics“. 63% say registration during purchase effective for list building MarketingSherpa  [...]

Let Danny Stevens (a.k.a. the Solo Ad Wizard) show you how to build a responsive mailing list using solo ads. His Solo Ads Wizard training is intended to show you everything you need to know. List building is only profitable if you focus on building a high quality list. Stevens is offering you comprehensive training.on how to create a list of real buyers who will be with you for the long-term. Here is what he shows you: 1. A quick overview of making solo ads work for you 2. Creating a sales plan for your list 3. Creating a mind-map of your sales process 4. How to find good lists to send solo ads... [...]

John Chow is hosting a webinar with Clay Collins on Saturday, January 21 at 1.00 pm EST. The topic of the webinar is “Rapid Listbuilding For Accelerated Hypergrowth”. Chow says, “What We’ll Be Talking About During The Webinar The four pages on your website should receive the bulk of your attention, energy, and focus. (If you focus on these four webpages, you can ignore almost all the others and still increase profits). This is about focus. Pay attention to these four pages and you’ll do great. Ignore them and you’re hosed. The 7 most important tweaks you should be making... [...]

John Chow’s latest blog post is titled “Webinar Replay – Rapid Listbuilding 2.0”. Chow says, “If you were one of the few who missed my original webinar, and encore webinar, on Rapid Listbuildng 2.0 webinar with Clay Collins, you are in luck because I have the recording available. The webinar replay will be up for the next three days. It will be removed at midnight this Friday, so make sure you want it before then. Watch The Webinar Replay”. Webinar Replay – Rapid Listbuilding 2.0 John Chow’s Blog  [...]

John Chow is hosting a webinar with Clay Collins on Saturday, January 21 at 1.00 pm EST. The topic of the webinar is “Rapid Listbuilding For Accelerated Hypergrowth”. Chow says, “What We’ll Be Talking About During The Webinar The four pages on your website should receive the bulk of your attention, energy, and focus. (If you focus on these four webpages, you can ignore almost all the others and still increase profits). This is about focus. Pay attention to these four pages and you’ll do great. Ignore them and you’re hosed. The 7 most important tweaks you should be making... [...]

Tom Yevsikov has received over 300 opt-ins per day. His method, he says, is unique. • No Solo ads • No PPC • Blogging • Guest posting • Forum posts Without doing any of these things (he tried them, but soon gave them up), he consistently builds his list. How? Well, a clue is that he uses free traffic, but avoids freebie-seekers. And these are people in a buying frame of mind. That’s important, because a list of buyers is much more valuable than a list of freebie seekers. So he uses free traffic to get hundreds of buyers daily, without spending a dime to get them. Yevsikov has produced... [...]