Many local businesses aren’t taking advantage of the power of Facebook for reaching nearly everyone they want to sell to. That power has many nuances, from ► individual posts that mention the company, to ► purchased ads, to ► groups tailored for people who like a company’s products, to ► tracking pixels that show your ads repeatedly. This last feature is particularly powerful. It lets a company get its ad in front of potential customers over and over again. That’s where new software can help a marketing consultant. Pixel Scout was just released, and it’s being received... [...]

Marketing innovator Dan Green has created new software that any online marketer will find helpful to get attention for their Facebook content (and their blog content.) It has just been announced, and it’s called Fan Automator. Its job is to grow your likes and your fan base automatically (and virally.) Here’s a list of features for Fan Automator: ► Get Unlimited New Fans to any Fan page you want ► Get New Fans daily and do it completely on autopilot ► Easy to get started. No need for a Facebook app ► Send traffic to your WordPress site ► Run multiple campaigns in parallel ►... [...]

Facebook is one of the most used and useful social platforms that helps businesses strengthen their online presence and make their brands successful. If your concern is local marketing, there also Facebook can be a strong support. Developing local marketing strategy is essential to get more sales done. HubSpot columnist Brian Appleton has shared nine tactics for developing a successful local Facebook marketing strategy. Appleton says, “Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you... [...]