MOZ has published the Whiteboard Friday video featuring Heather Physioc on ‘Overcoming Blockers: How to Build Your Red Tape Toolkit’. The MOZ team says, “Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes to the tangled web of red tape that’s part and parcel of most organizations. In this... [...]

MOZ has published the Whiteboard Friday video featuring Dana DiTomaso on ‘How to Create a Local Marketing Results Dashboard in Google Data Studio’. The MOZ team says, “Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google... [...]

If you’re a consultant assisting local businesses with their online marketing, here is some content you can resell to your clients, Local Landing Page Pack vol.2. Local businesses need an online presence. They know print ads aren’t enough in our current society and are investing a lot in PPC advertising of their websites, but many are doing this without understanding the value of a customer contact link. As a result, most of the time the links they paid for just send people to a poorly-designed homepage, a service page or even an about us page. By doing this, they don’t collect any... [...]

If you assist local marketers in their online marketing, this new software may be something you should include on the WordPress websites you build or maintain for them. Site Ranker Pro is being released at 10 am EST. Its job is to rank local businesses for hundreds of highly targeted longtail keywords with just minutes of work. These long-tail keywords can create real “foot traffic” for local businesses. You may be able to charge $1,000/month and up for this service, according to the software developer. The developers of Site Ranker Pro have been using it for years, and they report... [...]

The nice thing about local SEO is the reduced competition. A national company is competing with many other national companies and, often, with some local companies as well. But a local business is usually only competing weith a handful of othr businesses. This fact makes the job of optimization easier. Chase Reiner, an experienced professional in local search engine optimization has created a live stream on Google+ that is now recorded, in which he shows how he goes about doing SEO for a local business, in this case, a Personal Trainer. If you operate a local business or if you are a marketing... [...]

Laura Forer says, “National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. Local marketing automation platform Brandmuscle has put together an infographic with five ways to make your local efforts successful—no matter what your local strategy entails and who you’re selling through. Some highlights: • Make digital a priority. The top 3 local marketing tactics are digital, yet 57% of affiliates’ digital marketing programs are self-managed, without support from agencies or a corporate office, the infographic... [...]

Laura Forer says, “If you’re doing business internationally, it’s important for your website to be available in local languages, according to an infographic released by Day Translations. Some 70% of the world doesn’t speak English, yet 57% of websites contain only English content, the infographic states. That can be a problem, because it means you don’t have control over how an automatic translation program interprets the content on your website. In addition, it can make your website harder for Google to rank for keywords in a particular language”. Localizing... [...]

Anita Campbell says, “News headlines blare “Pokemon craze takes over Houston park” and “Pokemon Go Is Influencing Baby Names” and “Bride stunned to discover her wedding venue was a Pokemon Go gym.” With headlines like that daily on your local news, it’s clear that the Pokemon Go mobile game has burrowed its way into American culture. Those little digital Pokemon creatures are just too cute to ignore! Pokemon Go started as a kids card game two decades ago and then became a mobile game. As a mobile game it quickly grew to 20 million daily active game players as of July 2016. As... [...]

Andrew Gazdecki says, “Small business marketing is tough — especially on a shoestring budget — so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and give you more bang for your buck. 1. Donate to schools Approach schools in the area and offer them something their funding typically won’t cover, like discounted services for faculty and personnel or classroom donations. It’s a win-win for them, so... [...]

Larry Alton says, “Any business that believes marketing can be divided into neat little categories is destined for failure. There’s no such thing as an online marketing strategy and an offline marketing strategy. Local marketing requires a unified effort, regardless of the medium. The Rule of Seven The rule of seven is one of the classic principles of marketing. It says that, in order for a prospect to become a customer, they must see your offer at least seven times. In other words, once a customer has seen a brand’s offer on seven different occasions, they have everything they need... [...]