When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke. The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The price isn’t a pre-determined amount; it’s what the final bidder is willing to pay. When a marketing consultant offers to build a website for a local client the price can be as much as the client thinks the site is worth to them. Usually... [...]

Darren Megarry & Evelyn Toro say, “Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That’s a dangerous oversight, because not thinking about translation until after the content is produced tends to complicate the process and increase costs. And it increases the chance of missing out on opportunities in emerging markets. Localization is important The economic potential of non-English-speaking markets, both online and offline, is staggering: By 2025, the number of global consumers in emerging economies... [...]

Drew Laughlin has put together his second Local Freebie Funnel. He has created this kit so you can quickly and easily offer these services to local businesses. Laughlin has created over 50 marketing products for consultants to local businesses. Dozens of consultants use them in selling services to local businesses. Generally, local businesses aren’t using email marketing, but it could be a big factor in their success. It’s virtually free and lets a company send a new and different message to clients as often as they want. Maybe they aren’t aware of its power; maybe they find it... [...]

If you build a local niche site (for, say, auto repair) and rank it highly in the local Search Engine Ranking Pages, auto repair shops will probably want to rent it to improve their traffic. Putting their content onto your ranked site with the new Rent-a-SERP software can: 1. Quickly add their content to your site, overlaying it on top of your prior content 2. Preserve your ranking because the traffic that you ranked is still on the page and still found by Google 3. Earn recurring revenue from a local business that wants to take advantage of your rank. This software does it all, with your guidance.... [...]

Local marketing consultants can earn residual income through renting domains to local merchants, instead of selling them. That’s not a new business; but it’s a good one for any local consultant. Business owners are spending hundreds of dollars each month to promote their business. Many times their money is wasted. If you can show them your web site beats their current one in ranking, your chances of making a deal are very good. That’s the strategy behind Rent-a-SERP, by Devin Zander and Mario Cimmino. This is a combination of: • Training • WordPress Theme (a beautiful... [...]

Matt Bush has been a marketing consultant for local businesses for five years. He knows how to attract clients to his consulting firm. One way, perhaps the best way, to get their attention is to show them your capabilities in action so they can see what you can do for them before they buy. You need a way to demonstrate what you can do for a business. Making your own site a model for what you can do for their site is an obvious approach. One thing local businesses want is a website that goes beyond the ordinary. Haing classy videos on their site can give them the edge they need to win in their... [...]

The latest MOZ blog post is titled “Free Local SEO Education for Businesses on a Shoestring Budget”. Miriam Ellis says, “I’ve written this post for two of my favorite groups of people: local SEOs and local business owners. Local SEOs: We’ve had this conversation again and again in the community over the years. On a regular basis, you receive calls from extremely nice local business owners whom you’d love to help but who just haven’t set aside appropriate funding to obtain your services. You have to give them the bad news and turn them away. You feel sort of... [...]

Kevin Wilke is hosting a webinar on Wednesday, April 16 at 9.00 pm EDT. The topic of the webinar is “Local Marketing State Of The Union 2014”. Wilke says, “The Local Marketing Industry has changed DRAMATICALLY the past couple years, however most people are still using OUTDATED, INEFFECTIVE approaches to the business. And its time somebody steps up and speaks candidly (this coming Wednesday, April 9th) about the past, present and future of our industry so we can continue to stay ahead of the competition and secure the freedom this business gives you and me. Competition is at... [...]

Getting customer feet to walk into their door is always a challenge for local businesses. Many promotional activities have been tried, with varying success. Some local merchants have turned to online advertising to build the in-store traffic. But this is a new experience for most. How to be effective in their online promotion is still something they are experimenting with. One thing being tried is SEO (Search Engine Optimization), the art of structuring a site so that search engines find it, get a clear picture of what it is about, and ultimately, show it to searchers. The art of SEO requires proceeding... [...]

Sean Lowery is the creator of many WordPress themes. In his latest product,Local Offline Services Themes Series One., he includes 3 themes customized for specific types of local businesses:<br 1. A Dermatologist medical practice 2. A Trophy store 3. A Pet store In addition, he has 3 themes for your own sites that sell to local businesses 1. Your SEO business theme 2. Your Web Design business theme 3. You Social Media marketing business theme These 6 themes are likely to be the beginning of a long business relationship with Lowery for you. He says this is only the first in a series of custom... [...]