Implementing local search best practices is crucial for businesses to enhance their visibility in geographically relevant search results, driving more local traffic and potential customers. Optimizing for local search helps ensure accurate business information across online directories, improving local SEO and user trust. Search Engine Journal is hosting a webinar ‘Local Search Best Practices To Boost Your Visibility Right Now’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore... [...]
Archive for the 'Local search ranking' Category
Local search algorithms iteratively explore neighboring solutions from a current solution in search of an optimal or satisfactory solution. These algorithms are efficient for large solution spaces but may get stuck in local optima. Copyblogger contributor Megan Mahoney has published an article featuring 10 steps to optimize your website for local search in 2024. She says, “Google’s algorithm is a highly complex machine that uses different signals, such as information on the product and/or service pages, quality and quantity of reviews, and each business’s location, to determine... [...]
Local search enables users to discover nearby businesses, services, and events, leveraging geographical proximity to deliver relevant and personalized results, vital for local businesses’ visibility and customer engagement strategies. Optimizing local SEO, managing online listings, and garnering positive reviews are key strategies for enhancing visibility and attracting local customers. MOZ contributor Mirial Ellis has published an article featuring 14 local search developments from Q1 2024. She says, “Time to catch up on the most notable local search happenings in the first quarter... [...]
Local search refers to a type of internet search that uses specialized search engines to find local businesses. It helps local businesses grow quickly through search engines. MOZ contributor Miriam Ellis has published an article featuring 12 local search developments from Q3 2023. She says, “The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities... [...]
Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This... [...]
Millions of local businesses need to claim their Google business listing. GMB Snap lets you build an ongoing business doing it for them. That’s important for a local business since this GMB listing can bring them a lot more traffic. Businesses with GMB set up rank higher in the search listings than those that don’t. You could probably make a full-time business out of helping brick-and-mortar businesses get their Google listing correctly set up. You can do it all with this new app, and it only takes a few clicks to find and serve your clients. Find the potential client, contact them,... [...]
On July 1st, 2018, Google released a new [Version 68] of Chrome and, in the process, created a sizable marketing opportunity for you. Cloud Defender helps you grab that opportunity. Ever since then, all HTTP URLs are now displayed as “Not Secure”. Consequently, HTTPS (indicating your site has a Secure Socket Layer [SSL]) now is required for good SERP ratings and for customer perceptions of legitimacy. If you don’t have your website set up as an SSL site (for example, https://IMNewsWatch.com), you will be losing visitors, commissions, and customers. Many times when a person sees... [...]
The local SEO tactics help you to feature your local business in the search engine results. It helps you to promote products and services to local customers at the exact time they’re looking for it online. SEM Rush team is hosting a webinar on ‘Winning Local SEO in 2019’ on Wednesday, August 28 at 4.00 pm ET. SEM Rush team says, “We’re excited to announce a new webinar “Winning Local SEO in 2019”, which covers both the basics and hacks you have never seen before. Nitin Manchanda will host local SEO native experts: Peter Mead, WordPress SEO Consultant... [...]
The MOZ team has published a video of Darren Shaw. Shaw has talked about the local search ranking factors of this year. He has shared some of the most significant statistics of the local search and its impact on our overall business. MOZ team says, “In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today,... [...]
If you assist local marketers in their online marketing, this new software may be something you should include on the WordPress websites you build or maintain for them. Site Ranker Pro is being released at 10 am EST. Its job is to rank local businesses for hundreds of highly targeted longtail keywords with just minutes of work. These long-tail keywords can create real “foot traffic” for local businesses. You may be able to charge $1,000/month and up for this service, according to the software developer. The developers of Site Ranker Pro have been using it for years, and they report... [...]