Search Engine Optimization helps you get wider publicity and acquire more customers. Similarly local SEO enables you to gain the attention of the local community and strengthen your business presence. The Search Engine Guide contributor Robert Clough has shared five ways to help you improve your local SEO rankings. Clough says, “Below we’ll look at the 5 top tips you can use to instantly improve the local SEO of your business website. 1. Claim Your Google My Business Page The first thing you need to do to improve local SEO is to claim your Google My Business page. With Google My... [...]

The MOZ team has published a video of Darren Shaw. Shaw has talked about the local search ranking factors of this year. He has shared some of the most significant statistics of the local search and its impact on our overall business. MOZ team says, “In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today,... [...]

MOZ is hosting a webinar on ‘International Local SEO: Insider tips and tricks’ on Wednesday, June 6 at 9.00 am PDT. The MOZ says, “As your company expands into new markets, it can be overwhelming to stay up-to-speed and informed internationally. You may want to customize content for an emerging market, but don’t know how to reach those customers – or unsure where they’re searching for businesses like yours. Join us to learn: How to identify the international opportunity for your website Core website metrics you should be paying attention to internationally Tips for... [...]

MOZ is hosting a webinar on ‘International Local SEO: Insider tips and tricks’ on Wednesday, June 6 at 9.00 am PDT. The MOZ says, “As your company expands into new markets, it can be overwhelming to stay up-to-speed and informed internationally. You may want to customize content for an emerging market, but don’t know how to reach those customers – or unsure where they’re searching for businesses like yours. Join us to learn: How to identify the international opportunity for your website Core website metrics you should be paying attention to internationally Tips for... [...]

MOZ columnist Miriam Ellis has published an article to help marketers improve their local SEO performance. She has shared some tips on how they can combine SEO and local SEO efforts. Ellis says, “You own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t... [...]

For the businesses who are engaged into local businesses. With right optimization strategies and by observing the SEO algorithms you can secure good rankings for your local business. MOZ columnist Sherry Bonelli has published  an in-depth article sharing seven strategies to help local businesses get good SEO rankings. Bonelli says, “Google considers a variety of data points when it determines which local listings to display in search results and which ones to filter out. Here are a few other signals to pay attention to when optimizing for local search results: Reviews If everything else... [...]

An effective local SEO strategy can help you drive more people to your store. According to a HubSpot research, 50% of consumers who conducted a local search visited a store within a day. Forbes contributor Jayson DeMers has published an article sharing tips to create local content for local SEO. On how to create local content, DeMers says, “There are a handful of goals to meet with local content: Local keyword optimization. First, including more local keywords (such as the name of your city, state, or region) could solidify Google’s understanding of your business’s relevance for its... [...]

MOZ writer Joy Hopkins has shared five tips for the SEO service providers so that they can show their clients ROI from the local SEO. Hopkins says, “If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? There’s a lot to dig into with this topic — I included a full six pages on it in my training. Today I wanted to share some of the most successful tips that I use with my own clients. 1. Stop sending automated Google Analytics reports If the goal is to show the customer what they’re getting... [...]

Around the world local business thrive using local SEO which helps them to target the people who are finding their products and services nearby. MOS’s Miriam Ellis has published a list of 45 pitfalls marketers face while implementing local SEO. Ellis says, “This is all about starting out on the right foot, long before opening day. Avoid these common mistakes before they become deep-seated liabilities. 1. Indistinct name Consumers need to be able find you via a branded search, looking your business up by name after they hear it mentioned. If you name your men’s clothing shop “Yacht... [...]

Local SEO is different from the average SEO campaigns as the local search results keep changing more frequently. MOZ writer Miriam Ellis has highlighted how location data and reviews can help small businesses and marketers win at local SEO. Ellis has focuses the article on consumer sentiment, authenticity, owner responses, NAP and reviews etc. Ellis says, “We’re now reaching the point from which we can comfortably speculate that high ratings will tend to start correlating more frequently with high local rankings, it’s imperative for local businesses to view low ratings as the serious... [...]