Local SEO marketing focuses on optimizing a business’s online presence to attract more local customers through search engines. It involves strategies like enhancing Google My Business listings, using localized keywords, and encouraging customer reviews. Search Engine Journal is hosting a webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’ on Thursday, August 22, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps to enhance your digital presence and... [...]

Local SEO is crucial for businesses aiming to attract nearby customers, as it helps improve visibility in local search results. It enhances online presence through local listings, reviews, and optimized content, driving more traffic and potential sales from the local community. Search Engine Land contributor Elizabeth Rule has published an article featuring useful local SEO tools you should be using. She says, “From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost... [...]

This is a reminder for the SEJ webinar to be held on June 26, 2024. Local SEO enhances a business’s online presence within a specific geographic area, driving local traffic and increasing visibility in local search results. It is vital for attracting nearby customers and gaining a competitive edge in the local market. Search Engine Journal is hosting a webinar ‘Unlocking the Future of Search: Local SEO Best Practices’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore the latest... [...]

Local SEO enhances a business’s online presence within a specific geographic area, driving local traffic and increasing visibility in local search results. It is vital for attracting nearby customers and gaining a competitive edge in the local market. Search Engine Journal is hosting a webinar ‘Unlocking the Future of Search: Local SEO Best Practices’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive... [...]

Local SEO statistics reveal that nearly 46% of all Google searches are seeking local information, highlighting the importance of optimizing for local search. Additionally, 88% of consumers who perform a local search on their smartphone visit a related store within a week, demonstrating the significant impact of local SEO on driving foot traffic. Backlinko has published an article featuring 24 must-know local SEO statistics. The Backlinko team says, “Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local... [...]

Local search algorithms iteratively explore neighboring solutions from a current solution in search of an optimal or satisfactory solution. These algorithms are efficient for large solution spaces but may get stuck in local optima. Copyblogger contributor Megan Mahoney has published an article featuring 10 steps to optimize your website for local search in 2024. She says, “Google’s algorithm is a highly complex machine that uses different signals, such as information on the product and/or service pages, quality and quantity of reviews, and each business’s location, to determine... [...]

MOZ contributor Miriam Ellis has published an article featuring four tips to create one-page local business website in the face of the Google website shutdown. She says, “Nothing could be worse for business than existing customers thinking you no longer exist, so you’ve got to act quickly to come up with a plan to replace your former Google website. Let’s consider your best options together today, and we’ll break it down into five practical tips. Tip 1: Bulk up your Google Business Profile and build out your listings elsewhere Suppose you are running one of the millions of businesses... [...]

In today’s digital age, healthcare marketers (such as hospitals, clinics, doctors, and health and wellness stores) have a golden opportunity to engage clients effectively. However, many are struggling with content marketing efficacy. Central to overcoming this challenge is crafting SEO-driven content for client engagement. Here’s a deep dive into nine actionable tips to help healthcare providers master this art. No. 1 Understand Your Audience’s Needs People with healthcare needs are constantly searching for reliable information to address their health concerns. As healthcare... [...]

Semrush has published a new video ‘Local Ranking Factors Explained’ featuring key local ranking factors. The Semrush team says, “Wondering how you can show up on Google’s Local Map Pack? When time and resources are limited, it can be difficult to nail down time to figure out all the ins and outs of local ranking factors.” Semrush  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create Kick-Ass Local Landing Pages’ featuring Amanda Jordan. The MOZ team says, “Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don’ts when creating local landing pages.” MOZ  [...]