There is a huge potential for local businesses to win from the search engines with the growth of Internet-connected mobile devices. seoClarity contributor Aidan McClain has published an article featuring 15 best tools for local SEO. He says, “As an SEO platform for enterprise businesses, we think the best kind of customer is an informed customer. Here’s a list of the top SEO tools, selected for multi-location businesses. The Best Local SEO Tools for Enterprise Businesses #1. LocalClarity LocalClarity (that’s us!) is a review and reputation management platform that lets you interact with... [...]

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. Search Engine Journal contributor Jason Hannessey has published an article explaining how to learn local SEO. He says, “Whether you’re doing local SEO for yourself or someone else, here are some easy and free ways to learn local SEO from scratch. Learn Local SEO As A Beginner The following steps are just the beginning when it comes to learning local SEO, but it’s... [...]

MOZ contributor Miriam Ellis has published an article featuring three local SEO takeaways from MozCon 2022 event. She says, “Today, I’ll provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022, I highly recommend pre-purchasing the video bundle to go beyond my recap to a detailed understanding of how to excel in your marketing. 1. Let’s really talk about landing pages The SEO industry has zoomed in on the critical role both location and product landing pages are now playing in marketing. The former will come as no surprise to local SEOs, and the... [...]

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. HubSpot has published ‘A Comprehensive Guide to Local SEO in 2022′ to help marketers achieve better results.  Kelsey Smith says, “Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search. With local SEO, businesses can use this to position their products and services to local prospects... [...]

Semrush has published a new video ‘The Complete Local SEO Checklist for 2022’ to help you improve your local SEO performance. The Semrush team says, “Follow this step-by-step guide and start ranking in Google’s local pack. You’ll learn: ► The 3 factors that determine your local rankings on Google ► How to optimize your Google Business Profile (without doing anything super technical) ► The best way to get more Google reviews ► How to create local content that actually makes sense.” Semrush  [...]

Localism is about building communities that are healthier and more sustainable – backed by local economies that are stronger and more resilient. MOZ contributor Miriam Ellis has published an article explaining localism and how it relates to local SEO. She says, “The most immediate and obvious benefit of economic localism is that the money you spend keeps circulating amongst your neighbors. As illustrated above, you buy a bike and put money into the pocket of the local bike shop owner. On their lunch break, the bike shop owner cycles down the road for lunch and hands your money over to the... [...]

Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar. Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. On April 6, I moderated a sponsored webinar presented by Justin Meredith, Digital Marketing Evangelist at Birdeye, and Steve Wiideman, CEO & Sr. Search Strategist at the Wiideman Consulting Group. They dove into the latest search algorithm... [...]

An effective local SEO strategy can help you strengthen your business by targeting prospective customers around. seoClarity contributor Navdeep Multani has shared 12 best practices to improve local search visibility. He says, “Implementing the advice below will set you far ahead of the majority of companies and lead to some nice improvements in the local search results. So, what are those best local SEO tips? In no particular order: #1. Optimize your Google Business Profile for Enhanced Listing and Additional Discovery Just like each blog post and content asset needs to be optimized, so... [...]

Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Search Engine Journal is hosting a webinar ‘Content Comes First: Transform Your Operations With DAM’ on Tuesday, June 7, 2022. The BigMarker team says, “Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities,... [...]