Demian Farnworth says, “Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot topic these days, and its popularity has grown rapidly since 2013, but it can be tricky to define. What exactly is marketing automation? “. Marketing Automation Defined in 60 Seconds Copyblogger  [...]

Daan Pepijn says, “As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers. According to a report sponsored by Social Media Examiner in 2012, 94 percent of businesses with a marketing department use social media as part of their platform. In the same report, more than half of marketers dedicate the equivalent of a full workday attempting to engage customers through popular social media platforms. This has created an environment... [...]

Adam Toren says, “The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies. “It’s not that the goals of marketing have changed, but the means to achieve them.” A wide-variety of automation tools are available to enhance your small business’s digital presence and marketing campaigns. These business automation tools can make your business reach a success by leveraging email, social media and web services. 1. Social media Hootsuite: Hootsuite is dedicated to enhancing and automating your social media engagement... [...]

Marketing Land team says, “It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and efficient conversion. In this webcast, Abid Chaudhry of BIA/Kelsey and George Leith of Vendasta will discuss how marketing automation can help you identify quality leads, help you identify and nurture leads that you may have overlooked and boost... [...]

Josh Hill says, “Even if you’ve never heard the term before, chances are you’ve experienced permission marketing. Ever subscribe to a company’s blog to receive notifications when they publish new posts? That’s permission marketing — you’re volunteering your information up to the company, giving them permission to contact you. For some marketers, this whole concept feels foreign. They’re used to buying lists and watching their sales team make cold calls to generate leads and close customers. And at the same time, more and more marketers are looking... [...]

Kem Ann King says, “Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up! The setting-up process itself is one of the most important factors determining marketing automation success, because it’s your first and best opportunity to get everything right. I know, because I recently implemented marketing automation software at SiteSpect, where I head up the marketing department. Having just completed a 60-day marketing automation implementation process, I... [...]

The latest article on HubSpot blog is titled “6 Surprising Facts About Marketing Automation You Probably Didn’t Know”. Trent Dyrsmid says, “Interest in marketing automation is at an all-time high and according to SiriusDecisions, the industry is expected to grow by 50% between now and 2015. If you aren’t yet using marketing automation in your business, are you missing the boat? Does it really live up to all the hype? In today’s post, we are going to cover why marketing automation has become so incredibly popular, as well as expose you to some surprising facts. Heck,... [...]

by Ness Garcia Online marketing and social media go hand in hand nowadays, so it is important to understand the best ways to run an effective and successful campaign. More and more people are using automated ways to get their social media strategies finished up, but is it costing them traffic? Let’s take a look at how much automation is safe in social media strategies. Content Posts throughout All Networks The most popular automated part of social media is the software that allows you to post to any website you want with the click of a button. While this might seem really smart to do, it... [...]

The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”. Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales. Here’s how to achieve similar returns on your own automated marketing efforts. 1. Targeting In the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains that need resolution. Their... [...]

The latest article on HubSpot blog is titled “When’s the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report”. Shilpa Pandya says, “It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Sure, there are many other analytics platforms that provide access to this level of detailed analysis of your blog’s performance over time, including HubSpot’s... [...]