The latest article on HubSpot blog is titled “11 Simple Steps to Implement Inbound as a One Person Marketing Department”. Virginia Bussey says, “Whenever I talk to someone that is a one-person marketing department, I kind of get excited. I suddenly have this urge to fist bump them or do some sort of secret handshake as if we were in the same fraternity (or sorority). You see, being a one person marketing department has a unique set of challenges that only people that have been there and done it can appreciate. As a one person department, you have unique opportunities to take... [...]
Archive for the 'Marketing Automation' Category
The latest article on HubSpot blog is titled “What Should I Tweet? 8 Places to Find Fantastic Content”. Shannon Johnson says, “Unless you’re famous, it’s really difficult to amass a huge following on Twitter without some hard work. For the average person or business, growing your following takes time and attention on a daily basis. The good news: There are a few big levers you can pull to quickly collect at least 1,000 quality followers for your personal or professional Twitter account. You just need to know how to invest your time and effort“. What Should I Tweet?... [...]
The latest article on HubSpot blog is titled “20 Top Experts Share 24 Trends Transforming Sales in 2014”. Anum Hussain says, “I often hear people question, “Why is New Year such a big deal anyways? I mean, it’s just another day.” Well, while it may be just another day for some … for those in the sales world, it’s a night to celebrate hitting year-end quotas and breathing a sigh of relief before having to jump right into January goals. As we transition from 2013 to 2014, we wanted to share the top predictions for what sales trends will emerge this... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on HubSpot blog is titled “Why Marketers Should Care About The 1,300 New Top-Level Domains”. Larry Levenson says, “There are hundreds of new top-level domainscoming available in 2014. As a marketer, it’s imperative to know how these new entities will impact your web presence. Before we dive in, what exactly is a Top Level Domain (TLD)? It’s the .com or .net or .org extensions to your business domain. Here is the US, we’re pretty familiar with those three domain endings, as well as .gov, .biz, .mil, etc“. Why Marketers Should Care About... [...]
The latest article on HubSpot blog is titled “20 Things You Can Buy Right Now With Your Leftover Marketing Budget”. Ginny Soskey says, “Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra budget, you could lose it anyway. At the same time, you don’t want to just recklessly buy junk to spend your... [...]
The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead. But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors. Because of the way... [...]
The latest article on HubSpot blog is titled “How to Use Psychographics in Your Marketing: A Beginner’s Guide”. Alisa Meredith says, “Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing anti-aging weight-loss product. What gives? Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably because you are ignoring psychographics“. How to Use Psychographics... [...]
The latest article on HubSpot blog is titled “Merry Marketing: 7 of the Best Holiday Campaigns of 2013”. Matthew Bushery says, “The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and — if you’re marketers like us — prepping for next year’s campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we’ll see all year. From commercials, to interactive websites, to social media contests, there’s always a fair share of top-notch marketing... [...]
The latest article on HubSpot blog is titled “2013’s Top Content: 10 Brands That Totally Nailed It”. Lisa Toner says, “It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces ofcontent to come out in 2013? If anyone asks what you’re up to, tell them it’s all part of your content planning process for... [...]