AdWords Scripts are a lightweight JavaScript style interface for performing routine activities against an account, such as adwords scripting for updating and reporting on your AdWords accounts, making it possible for advertisers to develop custom tools and integrations quickly. AdWords scripts can’t do all the heavy lifting of the AdWords API and isn’t suited as the basis for a custom platform, but it can be useful for basic automation. AdWords scripts include built-in support for Google Spreadsheets and HTTP services, allowing you to pull in important data and take action in your account.... [...]

Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Setting Boundaries for Sustainable Success  and Extreme Client Care”. ‘Setting Boundaries for Sustainable Success  and Extreme Client Care’ by Sandra Martini Would you prefer to listen to this week’s article? If so, click here to listen. The term “boundaries” or “setting boundaries” often comes with a negative connotation – one of exclusion or closing people out. In reality, setting boundaries is symbolic of sustained success... [...]

Sandra Martini’s latest ‘The Martini Advantage’ newsletter article is reprinted here. The article is titled “Where are my business results?”. ‘Where are my business results?’ by Sandra Martini Would you prefer to listen to this week’s article? If so, click here to listen. Ever notice how we think we do more than we actually do?  Or we eat more or spend more than we think until we add up all the calories and cents? It’s almost as if our brain is working to support our intentions rather than our actual actions. This hit home twice last week when: A... [...]

Terry Dean’s latest ‘Internet Marketing Coach’ blog post is reprinted here. The blog post is titled “7 Easy Ways to Discover What Customers Are Buying”. ‘7 Easy Ways to Discover What Customers Are Buying’ by Terry Dean A lot of people talk about finding out what people are searching for online. But we need to go deeper than this.  We need to find out what people are BUYING online. Just because someone is searching for a subject doesn’t mean they’re willing to spend money on it.   I’ve seen so many people make mistakes here.  They see a high traffic... [...]

In an effort to broaden the scope of our expertise, we will be inviting our readers to submit guest editorials for the Other Voices column. Any topic related to internet marketing principles, tools or technology is potentially a candidate for the Other Voices column. Although any reader can submit a column, only the best will make it into the column, after review by our editors. If you would like to have your article considered, please send it to othervoices@businesspromotion-inc.com  [...]

Sean D’Souza’s latest ‘PsychoTactics’ article is titled “4 Critical Reasons Why Photos Need Captions (Especially On Sales Pages)”. 4 Critical Reasons Why Photos Need Captions (Especially On Sales Pages) Imagine you put a photo of a client on your sales page Just the photo. No name of the client. No designation. No clue as to what industry that client is in, or where they come from. Heck, would anyone even know that person was a client? And yet the moment you put in the details, it’s like a fog has lifted. Suddenly there’s no room for confusion,... [...]