Marketing Glossary
A Brand-Aware AI Content Strategy, December 10 [Webinar]
The Adweek team says, “AI is changing the way marketers create content, but there’s a big risk. It can make everything look and feel the same–generic, bland, forgettable. Your brand’s identity, creativity, and what makes you stand out can easily get lost. That’s exactly why senior marketers are turning to tools like brand-aware AI to stay ahead.
Discover how this type of AI is shaping the future of marketing, from content to experience and everything in between, with Sitecore and Microsoft leaders. You’ll find out:
- What brand-aware AI is, and how to leverage it for better content
- Strategies to enhance your brand voice, rather than flatten it, using AI
- Tips for integrating this approach into your existing workflows”.
AI Children’s Book Maker 2500: over 1000 books published #ad
Last year, Eric Holmlund launched an AI tool called : AI Children’s Book Maker.
The software works very well, and early customers have already used it to publish over 1000 books.
Now, after many months of solid work on enhancing it, he has just released the brand new AI Children’s Book Maker 2500, which, Holmlund reports, is 100X more powerful than the original software.
The original version made it so easy to create books that hundreds of customers have created children’s books with its help.
You’ll see some of those customers and their books here: Users of AI Children’s Book Maker.
What’s important to understand is that the new 2500 version of the software can do so much more than the original.
For example, you can now create consistent character illustrations, even without artistic experience. Previously, it was difficult to create consistent character illustrations because the ChatGPT AI that this tool uses had “a mind of its own”. The second picture that it created of a dog may have been a different dog than in the first picture. Now, Holmlund and his team have found a way to make sure that the AI only thinks “inside the box.”
The Children’s Book niche is a big one; over 200 million copies are sold yearly. Almost 1/3 of books sold in the USA are children’s books. If you are thinking of becoming a published children’s book author yourself, you really need to check this out: AI Children’s Book Maker 2500.
Right now his team is doing a launch-week special, with special pricing that makes it an easy decision to give it a try.
Just be sure to check it out before the launch special expires.
Remember, this is proven software. Their customers have already published thousands of books with the original version. The new 2500 version is 100X more powerful than the original one, which means you can create excellent high-quality books like never before.
If you want proof, go check out the books and authors shown on this page: AI Children’s Book Maker 2500. You will see the beautiful covers and other illustrations created by this new tool.
If you want even more proof, watch the demo videos on that page. You’ll actually see those illustrations being created with the software.
And if you want “undeniable proof”, just try it for yourself. (There’s a 30-day guarantee.) As you’ll see, you can have a book done by the end of the day.
And when you invest in this new tool, use Coupon Code for an extra $10 Off: LAUNCHWEEK (Coupon expires November 26th).
Get your copy now: AI Children’s Book Maker 2500.
Ahrefs Shares Seven Examples of Search Intent Shift
A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results.
Ahrefs contributor Chris Haines has published an article featuring seven examples of search intent shift.
He says, “Google’s search results aren’t set in stone—they’re always changing.
But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift.
In this article, I’ll share seven examples of search intent shift and show how to use Ahrefs to identify it.
Search intent shifts happen because words change meaning over time, and Google needs to reflect this change—otherwise, it can’t fulfill its mission to provide the best search results for its users.”
Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
AI & The Future of Search Engines [Podcast]
The Wix team says, “How is AI reshaping the world of content creation and SEO?
With Wix’s Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix.
How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve.”
Align Your Pmax Campaign With Your Sales Goals [Guide]
Google Performance Max is an AI-driven campaign type that enables advertisers to access all Google Ads inventory from a single campaign, optimizing performance across YouTube, Display, Search, Discover, and more. It automatically adjusts bids, placements, and creatives to reach the best audience and achieve campaign goals effectively.
Search Engine Journal has published a new guide ‘Align Your Pmax Campaign With Your Sales Goals’.
The SEJ team says, “Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective.
You’ll learn ways to fast-track your results and eliminate wasted budget, all while growing your brand and streamlining your campaign creation. You’ll also get the real reason why PMax campaigns fail, and the solutions you can implement to correct them.
These expert insights include:
- The reasons PMax campaigns can be effective, and how to manage them well
- How to align your PMax campaigns with sales to prevent waste.
- The ways to troubleshoot the 10 most common problems with PMax campaigns
You’ll also get a detailed look at the evolution of Google’s ad platforms, along with insights gleaned from over $700 million in ad spend.”
A Guide to Voice Search Optimization [Guide]
Voice Search Optimization tailors content to align with voice-activated search queries, improving visibility and accessibility for voice assistant users. By using natural language and targeting conversational keywords, businesses can capture a growing audience who prefer hands-free search.
Digital Marketing Institute contributor Clark Boyd has published ‘A Guide to Voice Search Optimization’.
He says, “Voice search is no longer a trend: it’s user search experience that exists at the intersection of increased mobile use, sophisticated machine learning algorithms, and the symbiotic relationship between people and technology.
However, despite the initial push and integration into various devices, monetizing these platforms has proved challenging. Amazon, for example, reported almost $10 billion in losses from its Alexa division in 2022. This was because many users relied on these devices for basic tasks like setting timers or playing music, rather than engaging in deeper, revenue-generating interactions. This led to a period where voice technology, though widespread, didn’t fully live up to its commercial potential.
Enter generative AI and multimodal capabilities
Now, voice technology is poised for a new resurgence, fueled by advancements in generative AI and multimodal interactions. Multimodal search is the capability of a search engine or AI model to process and interpret multiple types of input—such as text, voice, and images—simultaneously to deliver more accurate and contextually relevant results.”
A Guide to Voice Search Optimization
Digital Marketing Institute
A marketer’s guide to implementing generative AI [Guide]
Generative AI transforms marketing by creating tailored content, from text to visuals, that resonates with target audiences. It enhances creativity and efficiency, allowing brands to produce personalized campaigns at scale.
MarTech has published ‘A marketer’s guide to implementing generative AI’.
Nicole Greene says, “Eight out of 10 marketing leaders expect genAI to positively impact marketing investment and strategy this year, per Gartner research. This growing optimism highlights the need to establish a clear roadmap for adopting genAI in marketing. The following four recommendations address how to manage these challenges.
1. Establish an AI council and demonstrate marketing’s role
Marketers don’t have to work on genAI implementation alone. Work cross-functionally to assemble an AI council to provide direction and drive strategy. This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust.
Actively engage in the council to show how AI adds business value. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Position genAI as both a people and tech solution, emphasizing training and upskilling to prepare your team for AI.”
A Guide To 301 Vs. 302 Redirects For SEO [Guide]
Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’.
Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO.
What Are HTTP Response Status Codes?
When you visit a website, your browser (like Chrome or Safari) asks the website’s server to send over the webpage so it can show it to you.
Search engines also request this information to index and rank the webpage.
The server responds with a message that lets the browser or search engine know if the request was successful or if there was a problem.”
ABM and AI for Marketers: Priority Use Cases for 2025, October 29 [Webinar]
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) is creating opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI.
Digital Marketing Depot is hosting a webinar ‘ABM and AI for Marketers: Priority Use Cases for 2025’ on Tuesday, October 29, 2024, at 1.00 pm EDT.
The DMD team says, “Join Alicia Hale, SVP of Growth Marketing and Tom Keefe, Principal GTM Expert at Demandbase as they share how AI can elevate your ABM efforts. You’ll walk away with actionable tips and examples on how to implement these strategies, giving your marketing team a competitive edge in 2025 and beyond.
Key Takeaways:
- How to harness AI to supercharge your ABM campaigns
- The role of predictive analytics in identifying and engaging high-value accounts
- Best practices for creating personalized experiences that drive conversions”.
