Marketing Glossary
Breaking down early-stage SaaS marketing [Podcast]
SaaS marketing focuses on attracting, converting, and retaining customers for software-as-a-service products through strategies like content marketing, product trials, and targeted campaigns. It emphasizes demonstrating the product’s value quickly, leveraging digital channels to drive growth, and building long-term customer relationships.
The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari.
This episode covers the following:
- Early-stage marketing playbook
- Why Madhav only scales to $15M
- The average tenure for a CMO
- The ideal CEO/CMO fit
- Earning your CEO’s trust
- Employee advocacy as a marketing tool
- Easing friction by bringing community together (Demo Days)
- Creativity in community awards (Demo Dundies)
- 10xing traffic in 6 months through demo-led SEO.
Breaking down early-stage SaaS marketing [Podcast]
SaaS marketing focuses on promoting software solutions through digital channels, emphasizing customer acquisition, retention, and education. By leveraging content marketing, SEO, and targeted advertising, SaaS companies build trust and demonstrate the value of their products in solving specific business challenges.
The latest Ahrefs Podcast episode is titled ‘Breaking down early-stage SaaS marketing’ featuring Madhav Bhandari.
The Ahrefs team says, “Meet Madhav Bhandari, first marketing hire at Hubstaff and one of the first marketers at Close.io, and Weflow, all of which he helped to cross $10M+ in ARR. He’s currently the CMO of Storylane, where he has helped grow their ARR by 250% in 2024 alone. In other words, Madhav has pretty much mastered the art of scaling SaaS companies from $5M to $15M+ ARR.”
Building the AI feedback loop for PPC [Guide]
AI in marketing empowers businesses with data-driven insights, personalization, and automation, enhancing customer experiences and decision-making. It optimizes campaigns by predicting trends and targeting audiences more effectively.
Digital Marketing Depot has published ‘Building the AI feedback loop for PPC’.
The DMD team says, “The power of AI in marketing is no longer just hype.
Building the AI Feedback Loop for PPC [Guide]
AI transforms marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency, targeting, and engagement, leading to better business outcomes.
Digital Marketing Depot has published a new guide ‘Building the AI feedback loop for PPC’.
The DMD team says, “The power of AI in marketing is no longer just hype.
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Best Practices for Creator Campaigns, December 17 [Webinar]
The Adweek team says, “Discover a new approach to help you launch campaigns faster, eliminate surprise usage violations, and give your brand more visibility into how you’re working with talent. You’ll find out:
- Best practices to centralize talent and assets for seamless, cost-effective production
- How to harness the power of AI to track, take down, and renew content published on web, social, and e-commerce sites
- How to integrate DAM and rights management technologies to optimize production by over 50% and drive millions in dollars saved”.
B2B Marketing Strategies for Faster Conversions [On-Demand Webinar]
MarketingProf’s ‘B2B Marketing Strategies for Faster Conversions’ webinar is available to watch on demand.
The MarketingProfs team says, “Your lead generation efforts may have been successful this year, but many B2B marketers struggle to close sales, especially under Q4 pressures.
Join us to unpack the latest trends and strategies in B2B lead nurturing. Drawing from Predictiv’s comprehensive 2024 survey of B2B marketers, we’ll explore why 99% of marketers use data-driven strategies, yet only 1 in 3 feel confident in their nurturing efforts.
You’ll hear real-world examples, actionable advice, and answers to your pressing questions about lead nurturing and conversion. We’ll dive into:
- Tapping into multiple data types, including intent data, to inform nurturing strategies
- Creating effective, personalized content for different stages of the nurturing process
- Engaging leads to accelerate sales conversions specifically for Q4 success”.
The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions
Being Creative with B2B Marketing [Podcast]
Digital Marketing Institute has published a new episode of ‘Ahead of the Game’ podcast titled ‘Being Creative with B2B Marketing.
The DMI team says, “On this week’s episode of Ahead of the Game, Will Francis is joined by Catherine Flynn, Director for Agency Development and Marketing Education at LinkedIn APAC. From her early days at Eircell and Facebook (Meta) to her current role, Catherine discusses her 20+ year career in marketing, touching on the evolution of B2B marketing and why creativity is more crucial than ever to connect with today’s decision-makers. Plus, we learn why Catherine sees working closely with sales and product teams as key to B2B marketing success.”
Boost Your Reach: LinkedIn Video Posts Achieve 3X More Visibility [Report]
LinkedIn video posts are a powerful tool for increasing engagement, offering 3 times more reach compared to static content. Videos help capture attention quickly, enabling professionals to share insights, showcase expertise, and build stronger connections with their audience.
Search Engine Journal contributor Matt G. Southern has published an article citing a study that claims that LinkedIn video posts generate 3X more reach.
She says, “Giegerich’s 90-day analysis revealed video posts consistently achieved higher reach than written content:
- Her lowest-performing video posts garnered nearly triple the impressions of top-performing written posts
- Her most successful video reached 774,000 impressions
- Her video posts averaged around 250,000 views
Giegerich found the most success with:
- Videos under 5 minutes
- Direct-to-camera approach
- Morning posts between 9-11 AM EST
Additionally, she notes adding personal flair to videos may have aided their performance”.
Brand Entity SEO [MOZ Video]
The MOZ team says, “The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. If no information is returned, then you are a stranger to Google. Your brand is not in the Knowledge Graph. If information is returned, then your brand entity, you can see how good a friend you are to Google and in what context you hang out. But be careful to read the details and confirm that it is your brand entity, because when you’re just a familiar face, Google can get you mixed up with somebody else.”
