Marketing Glossary
DMI Shares Examples of AI in Marketing
AI in marketing enhances personalization, automates campaigns, and optimizes targeting with real-time data insights. It streamlines customer interactions, boosts engagement, and drives higher conversions through predictive analytics and machine learning.
Digital Marketing Institute contributor Dan Hughes has published an article featuring examples of AI in marketing.
He says, “The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality.
While the technology has been proven to enhance our daily lives — the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones— AI also improves the digital marketing efforts of businesses across industries.
Since erupting onto the scene, ChatGPT, for example, has already made a significant impact in the digital marketing arena, with its ability to produce targeted AI-powered content on an ever-expanding range of subjects. There are also many other AI tools that are available and evolving to help marketers – a clear indication of how widespread the technology is in our current landscape.”
DMI Highlights Importance of Social Listening
Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening.
She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews?
That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction.
A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease.
Remember, 63% of customers will pay more to shop with the brands they’re loyal to while 78% are likely to engage with a personalized offer tailored to their interests, according to Marigold’s 2024 Consumer Trends Index Report.
Find out how to create a killer social listening strategy that can transform your business and propel your brand miles ahead of your competition.”
Decoding Google’s 2025 Ad Priorities
Google advertising in 2025 focuses on AI-driven automation, personalized targeting, and privacy-compliant strategies. Marketers must optimize for Performance Max, voice search, and evolving ad formats to stay competitive.
Search Engine Journal contributor Brooke Osmundson has published an article featuring the 2025 advertising priorities listed by Google’s VP of Ads and Commerce.
She says, “In Srinivasan’s letter to the industry, she summed up Google’s main priorities into these categories:
- AI and personalization
- YouTube’s engaged audiences
- New ways to search
AI-Driven Personalization and Shopping Experiences
AI isn’t just a buzzword for Google—it’s the backbone of its advertising strategy. Srinivasan emphasized that AI will play a larger role in shaping ad creatives, optimizing bidding strategies, and curating shopping experiences tailored to individual users.”
Data-Driven Conversations That Move And Resonate, April 3 [Webinar]
The Adweek team says, “From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. And while many brands think they’re tailoring experiences to individuals across touchpoints, they really aren’t. What’s holding them back? Teams and technologies that don’t talk seamlessly.
Discover an integrated approach to break down siloes between teams, data and platforms with guest speaker Roger Beharry Lall, research director at IDC, and Tyler McDaniel, vice president of product management at Epsilon. You’ll find out:
- Why marketers who fail to deliver hyper-customized experiences will lose brand affinity and dollars.
- How a connected tech stack centralizes data and breaks down team and tech silos, empowering clean, actionable customer insights that are key to personalization
- Why identity and data are not enough—marketers need the right technology with capabilities like AI to create unified customer journeys”.
DAM 101: How to Evaluate, Implement, and Optimize a Digital Asset Management System, February 27 [Webinar]
The CMI team says, “Join Ariana Keil, Sr Marketing Manager at Canto, as she shares insights on best practices for evaluating, implementing, and optimizing a DAM system. If you’re unsure whether a DAM is the right investment or concerned about the challenges of implementation, this session will provide clarity and practical guidance.
Tune in and learn:
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- How to determine if your organization is ready for DAM
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- The common barriers to platform adoption and how to overcome them
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- Best practices for a smooth and successful implementation
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- Real-world insights from marketing teams that have realized vast improvements in their creative workflows
If you’re considering DAM for your organization but aren’t sure where to start, this session will equip you with the knowledge and strategies needed to maximize your investment”.
DAM 101: How to Evaluate, Implement, and Optimize a Digital Asset Management System
Data-Driven Conversations That Resonate, April 3 [Webinar]
The Adweek team says, “Discover an integrated approach to break down siloes between teams, data and platforms with guest speaker Roger Beharry Lall, research director at IDC, and Tyler McDaniel, vice president of product management at Epsilon. You’ll find out:
- Why marketers who fail to deliver hyper-customized experiences will lose brand affinity and dollars.
- How a connected tech stack centralizes data and breaks down team and tech silos, empowering clean, actionable customer insights that are key to personalization
- Why identity and data are not enough—marketers need the right technology with capabilities like AI to create unified customer journeys”.
DMI Suggests Eight Ways to Get Noticed on Instagram
Instagram is a powerful platform for content marketing and audience growth. It has helped build brands and launch successful influencers, enabling individuals to become self-made social media stars.
Digital Marketing Institute has published an article featuring eight ways to get noticed on Instagram.
1. Choose an Appealing Look
When it comes to having your brand on Instagram, the aesthetic is crucial. It’s a picture and video-sharing website, so image is everything.
First, you need to adopt a general brand aesthetic on your account and stick to it. If you’re running a fashion brand, you want clean and sleek imagery. If you’re trying to promote a lifestyle brand, you should use brighter, eye-catching and action-led photos like yoga and athleisure brand Lululemon.”
Discord Marketing Explained
Discord marketing leverages community-driven engagement to build brand loyalty and direct customer interaction. Businesses use exclusive channels, events, and bots to foster deeper connections and real-time communication.
Neil Patel has published an article explaining how how discord marketing works.
He says, “As popular as it is, Discord marketing isn’t right for every brand. Here are a few signs it’s a good fit for yours and reasons to consider investing resources in this channel.
Attract a Loyal Community
Discord isn’t a one-way broadcast channel where brands can share an endless stream of marketing messages and expect to see ROI.
Instead, it’s a platform designed for engaging with your customer community.
That makes Discord a good choice for brands looking to build a marketing channel around conversation and connection rather than promotion alone.
Provide Customer Support
Because Discord encourages text and voice conversations, it’s ideal for answering customer questions and troubleshooting problems, especially for tech products.”
Digital Marketing For Small Business [Guide]
Digital marketing helps small businesses reach a wider audience cost-effectively, leveling the playing field with larger competitors. It boosts brand visibility, drives targeted traffic, and increases customer engagement, leading to higher conversions and growth.
HubSpot has published a new guide titled ‘Digital Marketing For Small Business’.
The HubSpot team says, “This in-depth guide includes:
DMI Lists Seven Social Media Marketing Trends for 2025
Social media marketing in 2025 will focus on personalized content, AI-driven insights, and emerging platforms to engage diverse audiences effectively. Brands will leverage immersive experiences like AR/VR and interactive storytelling to boost user engagement and loyalty.
Digital Marketing Institute contributor has published an article featuring seven social media marketing trends to for 2025.
Clodagh O’Brien says, “It’s our job at the DMI to keep an eye on trends. That’s why we keep in close contact with our range of experts to find out what’s coming down the line in 2025 in social media marketing. Here are the main things we found.
1. The battle between X, Bluesky and Threads
When billionaire Elon Musk bought X in 2022, marketers were unsure what would happen with the platform.
Then X was renamed X and the controversies began. From the return of banned users, allegations of the spread of misinformation and a fight with major advertisers leading to a boycott, it’s been anything but quiet for the social platform.”
