Marketing Glossary
Forrester’s B2C Marketing & Customer Experience Predictions for 2025
B2C marketing prioritizes personalized experiences, seamless interactions, and emotional connections to enhance customer satisfaction. A strong focus on customer experience builds loyalty, drives conversions, and strengthens brand trust.
Forrester has published a new report ‘Predictions 2025: B2C Marketing & Customer Experience’.
The Forrester team says, “Explore six predictions paving the way for disruption:
- Discover the critical AI mistake that could derail your strategy.
- Learn how creative agencies will revolutionize their approach.
- Unveil the future of data and tech stacks and how they will shape your success.
- Prepare for the upcoming changes that will redefine loyalty programs.
- Anticipate the major shifts impacting frontline workers and how to stay ahead.
- Explore TikTok’s 2025 outlook in the US market.”
Franchise SEO Strategies: A Guide for 2025 [Guide]
Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement.
Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’.
He says, “Regular SEO focuses on keywords and content that pertain to a single website or company as a whole.
On the other hand, franchise SEO is a specialized form of SEO that focuses on optimizing each franchise location. Typically, this means local SEO is a large part of the strategy. This includes making sure that each site contains the correct information—such as address and contact details—and that it is formatted correctly.
This makes SEO for franchises trickier, as you need to optimize each location independently.
If you manage multiple franchise locations, you also need to consider the structure of your website and how all your location pages work together. You don’t want to promote one location at the expense of another.
With franchise SEO, people tend to search for more niche, location-specific keywords. You must consider their search intent to optimize your website properly. ”
For Post-AI Thought Leadership, Lean Into Trust [Video]
Post-AI thought leadership requires a deep understanding of AI’s evolving impact on industries, ethics, and innovation. Leaders must provide insightful perspectives that bridge human expertise with AI-driven transformation.
Content Marketing Institute has published a new video ‘For Post-AI Thought Leadership, Lean Into Trust’.
The CMI team says, “By commoditizing access to specialized knowledge, AI is shifting thought leadership from commanding attention to building community. But if leadership is no longer about having all the answers, does charisma and trustworthy storytelling become more important? Robert Rose offers his thoughts. For his recommended actions, read this week’s Rose-Colored Glasses.”
Forbes On Using Business AI To Launch New Products
Using AI in business streamlines operations, enhances decision-making, and boosts productivity. It enables automation, data-driven insights, and personalized customer experiences for better growth.
Forbes Brand Contributor Zoryana Zagorodnya has published an article on how business AI can help bring new products to the market.
She says, “If you, like millions of others decided to do a “dry January” in past years you might have noticed that your options were limited to sugary soda or just water.
Thankfully those days are over as the alcohol-free movement has exploded, offering a wide array of beverages that mimic the taste and experience of their alcoholic counterparts, but have the best bonus to offer – they don’t effect your body the same way alcohol does.
Consumers, mostly Millennials and Gen Z, are increasingly prioritizing health and wellness. They’re more aware of the negative impacts of alcohol, seeking alternatives that align with their fitness goals and overall well-being. For example, in the US, the alcohol-free market, revenue is predicted to grow annually by 2.70% (CAGR 2025-2029).”
Five SEO Content Mistakes That May Be Costing You Traffic
SEO-driven content boosts traffic by aligning with search intent, using relevant keywords, and optimizing for readability. High-quality, well-structured content improves rankings, engagement, and organic visibility.
Search Engin Land contributor Adm Riemer has published an article featuring five SEO content pitfalls that could be hurting your traffic.
He says, “Here are the SEO pitfalls to avoid if you want to regain lost traffic or get back on a growth trajectory.
1. Writing blog posts based on keyword search volume
Search engines prioritize content written for people because it provides solutions to users’ needs. They might use sitewide classifiers and human reviewers to assess this.
If every page and blog post is created solely to generate traffic based on estimated keyword search volumes, you’ve made it clear you’re prioritizing traffic over user experience (UX).
Anyone can export a list of keywords, questions, People Also Ask results, and phrases with search volume, then churn out blog posts for them using:
- LLMs and AI.
- Article spinners.
- Human writers in a native language.
- Outsourcing to content farms overseas.
Using a combination of these methods makes it even more obvious that the content is created for SEO rather than for actual users”.
Facebook Ads Retargeting – A Complete Guide for Small Businesses [Video]
The HubSpot team says, “Transform abandoned carts into sales with this comprehensive Facebook retargeting strategy! In this video, We dig into the power of Facebook ad retargeting to drive conversions and reconnect with potential customers. We’ll demystify the tech behind retargeting, explain how to use Facebook’s tools to reach a variety of business goals, and provide a step-by-step breakdown to build your first facebook ad retargeting campaign.
WHAT YOU’LL LEARN:
- Complete Facebook Pixel setup via GTM
- Custom audience creation strategies
- Ad campaign structure optimization
- Budget allocation framework
- Performance tracking essentials
- Advanced retargeting techniques”.
Find your top converting content …using AI and GA4 [Video]
Orbit Media Studios has published a new video ‘Find your top converting content …using AI and GA4’ featuring Andy Crestodina.
This video will walk through the step-by-step method for discovering which of your articles grows your list the fastest.
Here’s the Analytics / AI breakdown
- How the conversion rate calculation works
- Step 1: Export the GA4 report showing traffic to articles
- Step 2: Export the GA4 report showing referrals to the thank you page
- Cleaning up the CSV files before uploading
- Step 3: Upload to AI along with an analysis prompt
- The final report and analysis.
Follow the Latest Trends — or Create Your Own? [Video]
Content Marketing Institute has published a new video ‘Follow the Latest Trends — or Create Your Own?’.
The CMI team says, “The high-profile debut of DeepSeek has the marketplace all abuzz. But will jumping on the latest LLM trend give brands a strategic marketing advantage? Rather than using tech innovations to chase the same insights, ideas, and content trends as your competitors, Robert Rose recommends devoting a portion of your generative AI efforts to creating new trends of your own. Watch the video for tips from Robert on how to do this, then read this week’s Rose-Colored Glasses for more details.”
Facebook Updates: eCommerce, Content Moderation, AI, and More [Podcast]
The SME team says, “Explore Facebook changes with Social Media Examiner and Jerry Potter featuring Mari Smith.”
From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content, February 12 [Webinar]
Content Marketing Institute is hosting a webinar ‘From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content’ on Wednesday, February 5, 2025, at 1.00 pm EST.
The CMI team says, “Join Robert Rose, Chief Strategy Adviser at the Content Marketing Institute, as he moderates an engaging roundtable with Mark Wheeler, CMO of Storyblok, and Brendan Witcher, VP & Principal Strategy Analyst at Forrester. They’ll explore practical strategies and frameworks to elevate your content strategy and drive meaningful results.
What you’ll learn:
- Move beyond mediocrity: Discover why so many brands settle for “moderately effective” strategies and learn actionable steps to create a truly impactful content strategy.
- Convert browsers into buyers: Uncover the frameworks and technologies that turn audience interest into measurable engagement and conversions.
- Scale without compromise: Explore how modular content approaches and smarter systems can help you scale while maintaining quality and relevance.
- Streamline your tech stack: Gain insights on how to evaluate and invest in the right tools to enhance collaboration, reduce silos, and improve content effectiveness.”
From Moderately Effective to Truly Impactful: Strategies for Scalable, High-Performing Content
